The BBC and Sky have announced the renewal and expansion of their long-term strategic partnership to further showcase the BBC’s brands and services on Sky’s TV products.
Sky’s negotiating team has been particularly busy during 2021 as a series of updated and extended contracts with broadcasting and streaming partners now sees agreement reached between the BBC and Sky to further build on their arrangement which was last renegotiated back in 2019.
The agreement will ensure that the BBC’s quality original content will be even more prominent on Sky platforms by making it even easier for Sky customers to find programmes on BBC iPlayer and the recently added BBC Sounds, both now and in the future. It also re-enforces their joint support for the UK creative economy – with both broadcasters aiming to invest in high-quality programmes and news made in the UK for UK audiences.
The two media giants also recently partnered on sports broadcast rights, sharing both the Women’s Super League and matches from the new cricket format The Hundred – which helped ensure that Sky customers continued to have easy access to sport on the BBC’s full range of TV and radio stations, including BBC iPlayer and BBC Sounds.
Tim Davie, BBC Director-General commented, “It’s essential that all audiences get the maximum value from the BBC – and this agreement will ensure millions of Sky customers around the UK have access to the diverse rich mix of programming across the BBC – whether that’s our live TV channels and radio networks or millions of hours of programming available when you want on BBC iPlayer and BBC Sounds.
“It’s also key that UK audiences hear and see stories and programmes that resonate with them and where they’re from, so I look forward to working with Sky to continue to support the UK creative economy to achieve that goal.”
Stephen van Rooyen, Executive VP & Chief Executive, UK & Europe at Sky added, “We know our customers love the BBC’s distinctive range of world-class content, so we’re pleased we can integrate it more deeply and aggregate it seamlessly together with all the best apps and content from our other partners, all in one place on Sky Q.
“There’s a long history of collaboration between Sky and the BBC and both organisations play a pivotal role in supporting the UK’s cultural economy – I’m excited to see what more we can do together.”
This announcement comes on the back of Sky’s recently agreed deals with Channel 4, ITV, NBCUniversal and ViacomCBS as Europe’s leading media and entertainment company seeks to position itself in the rapidly evolving broadcast and video streaming sector.
Source: Press Release
Image Source: Sky