Self-Flying, Throw-and-Shoot, Lily Camera Is Unveiled

Chase me, chase me...

by Mark Hodgkinson May 15, 2015 at 10:34 AM

  • Tech News


    Self-Flying, Throw-and-Shoot, Lily Camera Is Unveiled
    Lily, a company pioneering easy-to-use, self-flying cameras, aka drones, has announced the world’s first throw-and-shoot camera that flies itself.
    Initiated with a simple throw in the air, the Lily Camera automatically follows its owner, capturing footage and high definition images while hovering in place or flying at speeds up to 25 mph. The camera, completely engineered for tough aerial and water environments, is built for outdoor action sports enthusiasts and for anyone who just wants a simple, fun way to record and share their everyday activities. Leveraging advanced computer vision algorithms and GPS, the Lily Camera intelligently tracks its owner, following every move. With autonomous flight, Lily expands creative shooting opportunities well beyond handheld and action cameras with a single point-of-view.

    Point-and-shoot devices, action cameras, camcorders, and DSLRs have served us well on the ground and attached to drones, but we’ve always wanted a richer, more contextual point-of-view,” said Antoine Balaresque, CEO and co-founder of Lily. “Lily automatically creates exciting close range photos and wide, cinematic shots previously reserved for professional filmmakers.”

    The Lily Camera is capable of taking photos up to 12MP and can shoot video at 1080p/60fps & 720p/120fps via a Sony IMX117 1/2.3-inch image sensor. It also can be programmed for determined flight paths using a mobile app and can stay in the air for 20 minutes from full charge.

    The Lily Camera’s core technology is driven by proprietary computer vision algorithms. Lily constantly communicates with the owner’s tracking device which relays position, distance, and speed back to the built-in camera. Lily recognizes the owner and improves tracking accuracy over time. This technology enables Lily to fly completely autonomously, always keeping its owner in the shot and delivering smooth footage. Lily is also programmable and can receive directions via the tracking device or the mobile app. The camera is able to follow, loop, zoom, fly out, hover, and more.

    “Home base” to Lily is the owner’s hand. Via the tracking device, the owner summons Lily to make a (hopefully) graceful palm landing. That same tracking device also enables audio recording, which is automatically synchronized with the camera’s footage, an option not offered on drones that carry a separate camera.

    Pre-orders for the Lily Camera begin today at $499 USD. Special pricing includes the camera and a wrist tracking device with waterproof case. Additional accessories such as propellers, cases, etc. will be available for purchase online. The product ships in February 2016 at $999.

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