Samsung and Universal deal creates more HDR10+ content
HDR10+ gets Universal approval
As dynamic HDR formats, HDR10+ and Dolby Vision, continue to go head to head in the 4K content marketplace, a new partnership between Samsung and Universal Pictures Home Entertainment will see more releases featuring the HDR10+ format.HDR10+ updates existing static HDR10 information by adding dynamic metadata that can be used to more accurately adjust brightness levels in content on a scene by scene basis. The overall effect is to create deeper blacks and brighter whites that don’t lose any detail when they occur together in a scene (for example a candle in dark room).
Content using the HDR10+ format has been slow to come to market in the face of competition from rival dynamic HDR format, Dolby Vision, but the newly announced collaboration will see existing content and new releases (movies and TV shows) mastered with the HDR10+ standard thus creating more choice for the viewing public.
This is good news as the hardware that is required to display the HDR10+ format is also finding its way to the consumer in the form of new TVs from Samsung, while the 2019 ranges from Philips and Panasonic will support both HDR10+ and Dolby Vision.
Michael Bonner, Executive Vice President, Digital Distribution, UPHE, said, “We are delighted to team with Samsung Electronics on HDR10+ to deliver this striking, cutting-edge technology to entertainment consumers, providing them the opportunity to enjoy unparalleled, state-of-the-art movie-watching experiences across an array of Universal physical and digital titles.”
HDR10+ is open source and licence free, meaning there are no restrictions for it use and it is supported by Samsung (who created the format alongside Amazon Video) along with, Panasonic, Twentieth Century Fox (now owned by Disney) and Warner Bros. Dolby’s competing format, Dolby Vision, is supported by Sony, LG and TCL and has slightly improved colour range and maximum nit brightness but its use requires involvement in the Dolby licensing and certification process.
The future of HDR10+ will certainly be given a boost by this collaboration but as with all format battles, many factors will have the final say in the outcome. The best possible result for consumers would be co-existence of the formats and dual compatibility cross hardware.
Image Source: www.samsung.com
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