Samsung TVs first to land Apple TV and AirPlay 2
Samsung pips rivals to Apple services
First announced at CES 2019, the promise of Apple services on Samsung TVs bears fruit as Apple TV and AirPlay 2 are launched on Samsung’s full range of 2019 Smart TVs and selected 2018 models, from 13th May 2019.The rollout will mean that the Apple TV app is available in over 100 countries while Airplay 2 is supported in 176 countries. Now, Samsung customers will be able to access Apple TV channels and over 100,000 iTunes TV shows and iTunes movies. Some of this content is available in 4K HDR, though iTunes titles use the Dolby Vision HDR format that is not yet supported on Samsung’s TVs - which currently only support the rival HDR10+ format - so HDR support is limited to the static HDR10 data included in the stream.
With Apple TV integrated into Samsung’s TV platform, access to content is simply a case of selecting the Apple TV icon. In addition, Samsung’s Smart TV services such as Universal Guide, Bixby and Search will all work with the Apple TV app and, from within the app, Apple TV channels can be selected and subscribed to, so viewers need only pay for the channels they really want.
Some of the new channels available via the app in the US include, HBO, Starz, Showtime, Smithsonian Channel, EPIX, Tastemade and new services like MTV Hits, while the UK starts off with Al Jazeera, All 4, Amazon Prime Video, Apple Music, Bloomberg, C More, Canal Digital, Euronews, ITV Hub, Love Nature, Mubi, My5, Red Bull TV, among others. The line-up varies from country to country and more channels are to be added over time around the world. Other European countries initially receiving the Apple TV update are France, Germany, Norway and Sweden.
The Apple TV app itself has undergone a redesign and Apple device owners will need an upgrade to iOS 12.3 and tvOS 12.3 to obtain the update. Samsung TV owners will need to download and install a firmware update.
The refreshed app interface is based around tiles organised into categories (in the Netflix mode) and Apple promise improved curation and recommendations.
Once updated, those same Samsung TVs will also have access to the brand new Apple TV+ subscription streaming service which will integrate into the Apple TV app. The service will be launched later in the year, enabling access to a range of fully original content.
With the added AirPlay 2 support, customers will be able to stream videos, music and photos from their iPhones, iPads and Macs directly for consumption on their Samsung TV.
Won-Jin Lee, Executive Vice President, Visual Display Business at Samsung Electronics said, “For the last decade, Samsung has been at the forefront of offering the broadest selection of content available to consumers on our Smart TV platform.” He added, “As the first TV manufacturer to integrate the Apple TV app on a Smart TV platform, Samsung continues to offer our customers incredible value and access to the Apple TV app experience on the largest screens available today.”
For now, Samsung has a head start in pitching Apple TV as a premium service on offer solely on its sets but later this year, it will come to TVs from LG, Sony and Vizio as well.
Source: Samsung press release, www.broadbandtvnews.com, www.techradar.com, www.forbes.com
Image Source: Samsung
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