After ‘Zero Bezel’, Samsung appears to be trademarking a series of display-based brand names that might end up adorning its upcoming TVs.Mere days after LetsGoDigital reported a trademark application by Samsung for the term 'Zero Bezel', it seems as though ‘Infinity Screen’ might be another brand that adorns a future Samsung TV, reports TechGenyz.
Seemingly part of a series of trademark applications, all based around screen nomenclature, the same intermediary as previously, Abril Abogados from Madrid, Spain, is once again involved in this registration application with the EUIPO (European Union Intellectual Property Office) for the term ‘Infinity Screen’.
According to the accompanying documentation, the submission is for a Class 9 application which is a wide ranging category for trademarks used in scientific, surveying, cinematographic, photographic, measuring and signaling purposes and many themselves in modern electronics, software, computers and smartphone inventions.
The description for ‘Infinity Screen’ reads ‘television; television monitor; software; TV software; software for enlarging the television screen to maximum size‘. Could this all point to a hardware based Zero Bezel display that uses Infinity Screen software to maximise or increase the image to the very edge of the screen, possibly even involving some form of ‘over-the-edge’ display similar to Samsung's Galaxy range of smartphones? There’s no denying the terms Infinity Display and Infinity Screen are strikingly similar and it’s plausible that the same phone screen technology could be applied to TV sized displays.
Does this flurry of trademark registrations indicate that Samsung still has plenty of mileage left in their QLED TVs and these terms will be used to identify upcoming ranges over the next couple of years? All this comes after Samsung Electronics’ affiliate Samsung Display committed $10.8 billion to develop new display technology called Quantum Dot OLED. However, since this will not be going into any form of mass production before 2021, will an Infinity Screen QLED be filling the gap between now and then?
CES 2020 could hold the answer.
Image Source: Samsung
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