Samsung are to take on Apple with the opening of 60 dedicated stores across Europe.
The venture, made in collaboration with Carphone Warehouse in a 'preferred partner' agreement, was announced this morning and will see standalone Samsung shops popping up across seven European markets: UK, Ireland, Germany, Spain, Portugal, Sweden and the Netherlands.
The new stores will be rolled out in the next three months and – much like Apple’s - will have a premium look and feel , according to the news release.
No TVs or other AV kit to be retailed through these channels
The products stocked will be across Samsung's full range of mobiles, tablets, laptops and wearables but there will be no TVs or other AV kit.
If all goes well, both companies say there is the possibility to expand the deal with Carphone Warehouse taking care of the retail side of things.
Do they have enough 'fan-persons' to sustain?Andrew Harrison, Chief Executive Officer of Carphone Warehouse said:
"We are delighted to have been chosen as Samsung's preferred European partner for their store roll-out. Our Connected World Services business will combine Carphone Warehouse's retailing expertise and systems with one of the world's biggest brands and will help us make even more lives better through connected technology."
Samsung has already partnered with John Lewis in a similar vein, where it has dedicated areas for its products in certain branches of the department store, and it will be interesting to see how this works out for them. Unlike Apple, they are not a brand that generates high levels of media hype nor a fervent fan base, despite their numerous successes.
Nothing ventured, nothing gained and all that.
Source: Carphone Warehouse
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