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1,159Samsung has revealed that its Smart TV platform has now passed the 2.5 million weekly unique users mark – a 33% increase in users over the past six months.
In case you weren’t aware Samsung’s Smart TV platform is one of the few places you can view Ultra High Definition 4k content from the likes of Netflix; there’s also access to the major Catch Up TV services – BBC iPlayer, ITV Hub, 4OD – and there’s also a range of family-friendly content including Hopster and Ketchup TV, as well as the ability to catch up on shows from popular kid’s channels including CBEEBIES, Milkshake! and CITV.
According to Samsung, themselves, the growing popularity of their Smart TV platform is not only down to the great content and viewing experience on offer but also due to its simple and easy to use functionality and the fact users can access the apps they want without being locked into a long term contract.
Rhian James, Content Product Manager at Samsung Electronics UK & Ireland, commented: “2015 was an exciting year for content, we have seen a significant shift in the way people consume content which has been reflected in the remarkable growth in users of the Samsung Smart Hub over the past year. People are engaging with the content we have to offer more than ever and as the number one TV brand in the UK, we at Samsung want to ensure that we are offering consumers the widest choice of content possible. We are pleased to be working with an amazing range of partners to extend our quality offering, giving our Smart TV users access to the content they want more of.‘’
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