Samsung's vertical Sero TV revealed

A new perspective on TVs

by Andy Bassett Apr 29, 2019 at 6:45 PM

  • TV News


    Samsung's vertical Sero TV revealed
    Showing off the latest addition to its lifestyle range of TVs, Samsung used a pop up store in Seoul to show off an radical new approach to TVs - a vertical orientation.
    Aimed at millennials and their smartphone centred lives, the Sero, 43-inch upright TV provides a new way of looking at things and will be of particular interest to the millions of vertical video shooters who populate the social media platforms. Over 500 million people use Instagram’s Stories feature daily and vertical videos play a large part in that.

    The TV is a QLED panel based around Samsung’s Quantum Dot technology and is designed to synchronise with a user’s phone and mirror the screen. Of particular note, is that if the phone content changes orientation to the more traditional horizontal plane, the TV can automatically rotate to enable more traditional viewing. There’s no word on the speed at which this adjustment takes places or whether the Sero would be able to keep up with the sort of fast twitch changes that most users inflict upon their video blog viewers.

    The Sero goes on sale next month in South Korea at a cost of 1.9 million won (£1,260), though a spokesperson for Samsung indicated that there are no plans for a UK release.

    Also of interest to the target millennial audience is the ability to stream music from a phone, tablet or laptop to the 4.1 channel, 60W speaker. Control over the interface is via Samsung’s Bixby voice assistant.

    Han Jong-hee, President of Visual Display Business at Samsung said of the Sero, “Samsung will continue introducing screens that respect personal consumer tastes. We will think outside the box to bring different types of screens and different user experiences.”

    The Sero joins other concept models which aim to fulfil a particular additional function, such as The Frame, which shows paintings and works of art when not being used as a television.

    2019 is seeing a raft of unusual TV and screen designs being slowly revealed to the public, from LG’s rollable OLED TV unveiled at this year’s CES to Samsung’s Micro LED panels which can be combined to form screens of any size and shape.

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