Samsung’s latest promotional push for its The Wall Luxury MicroLED display emphasises the exclusive nature of the product. This is not something the company is planning to put into consumer living rooms anytime soon.
Following the Wall Luxury’s recently reported residence at Harrods, it will now be showing off its extravagant presence at two high end, influential events this week, namely Paris Fashion Week and the Monaco Yacht Show, where Samsung hopes to showcase its role as innovative, high end lifestyle design.
Clearly, Samsung has laid out its plans for the Wall Luxury having dropped the MicroLED nomenclature and leaving behind any hint that this is a consumer TV technology. No, as far as the company is concerned, this is a lifestyle and design choice for those operating at the very pinnacle of cultural opulence. In other words, where the money and influence reside.
Seog-gi Kim, Executive Vice President of Visual Display Business at Samsung Electronics commented, “The Wall Luxury integrates the very latest in design and technology trends.” He went on, “This display is built for a luxury lifestyle, perfect for those looking for the most exclusive and premium visual experiences to incorporate into their living spaces — from luxury homes to superyachts and beyond. It’s unlike anything else available in the market today.”
Still, it’s another good opportunity to look at the modular MicroLED based display that can be custom assembled to a range of sizes or aspect ratios and can be configured from 73-inches in 2K definition, 146-inches in 4K to 292-inches in 8K. The bezel-less infinity design is less than 30mm deep and comes with customisable décor frames to blend in with its lavish surroundings.
Equipped with a Quantum Processor Modular, AI-upscaling picture quality engine, HDR10+, peak brightness of 2,000 nits and a 120Hz refresh rate, The Wall Luxury delivers scale and immersion for a range of content from sports, movies, live concerts and even games.
Moreover, the screen is designed never to power off, instead, switching to Ambient Mode which can display a variety of curated art from paintings, photographs and video art to customisable images.
If any AVForums lottery winners out there fancy getting hold of one of these and letting everyone know about the experience, feel free to let us know in the thread.
Source: Press release
Image Source: Samsung
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