Though aimed at professional installation more than home AV enthusiasts, this week’s ISE 2020 show still attracts some household names and, among them, Samsung will be showing off a range of enterprise oriented displays that are related to its consumer range of TVs.
Heading off to the final Integrated Systems Europe show that will take place in Amsterdam, Samsung seems determined to make an impression and so will be bringing out the big guns to that end.
And in this case, the big gun is the largest version of its microLED The Wall display yet, which at 583-inches is well on its way to being 50 feet in size. It’s supported by a slightly more demure 437-inch (36.5 feet) version and both come in at 8K resolution.
Micro LED technology was finally launched as a 75-inch consumer product at the start of the year at CES 2020 and even this relatively microscopic version is expected to attract an astronomical price, so there’s little chance of the South Korean electronics giant seeing a return on consumer sales for some time to come.
Thus targeting business, advertising, entertainment and hospitality would seem a sensible way for Samsung to proceed with the technology and so the larger micro LED displays fall under the new ‘The Wall for Business’ umbrella.
This seems to give Samsung three distinct commercial avenues with the the technology, starting with consumer TVs at 75-, 88- and 93-inch models followed by The Wall Luxury models with larger sizes up to 292-inches and now The Wall for Business taking sizes up to the largest yet seen.
Since the The Wall is based on smaller fixed sized modules, the lineup boasts varying possibilities when it comes to size, resolution or ratio and all the displays are completely bezel-free.
Samsung are also unveiling its latest 2020 QLED 8K SMART signage – the world’s first 8K display capable of 24/7 operation.
The new signage models, QPT-8K, are designed to be wall-mounted and come in 65-, 75-, 82- and 98-inch versions for a wide range of business needs and use the kinds of technology that owners of Samungs’s 8K range of TVs will be familiar with such as HDR10+ technology, ‘100 percent colour volume, plus perfect colour accuracy’ and 2,000 nit peak brightness.
The signage models will also take their cue from the AI Quantum Processor 8K found in Samsung’s consumer 8K TVs, which can use the built-in 8K AI upscaling and deep-learning capabilities to automatically upscale non-8K content to high quality 8K resolution.
Where the displays differ from consumer models is in the enhanced functionality for industries. For example, in healthcare scenarios, professionals can view grayscale medical images, including X-rays and MRI, for non-diagnostic purposes using the DICOM simulation mode.
The display also comes with Samsung’s Tizen 5.5 operating system and supports connectivity with up to four different content sources all of which can be displayed simultaneously in 4K resolution, for a wide range of business use-cases where multi-screens are needed.
Hyesung Ha, Senior Vice President of Visual Display Business at Samsung Electronics, stated, “Samsung is making tomorrow’s technology a reality with complete display solutions that are more immersive, collaborative and interactive than ever before. ISE is one of the best opportunities for Samsung to showcase advanced commercial applications of our industry-leading displays.”
He added,“We’re excited to unveil new features and expanded lineups of our digital signage with next-generation technology such as 8K, the new model of The Wall, collaborative displays and more that will provide businesses with opportunities they’ve never had before.”
Source: Press release
Image Source: Samsung