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Samsung launches Q950TS 8K QLED in Europe

Lifestyle TVs and Micro LEDs TVs also available for larger wallets

by Andy Bassett

Samsung’s official European launch of its 2020 flagship 8K QLED, the Q950TS, also announces the arrival of its expanded range of 8K and 4K QLED TVs and Q Series and S Series lineup of soundbars.

Using this year’s CES as an invitation for the world to see what the company had in store, Samsung has now announced its 2020 European TV and sound device line-up. This includes the top of the range Q950TS 8K QLED along with fellow 8K models, the Q900TS and Q800T, which start at 55-inches meaning 8K is a possibility for smaller viewing spaces. 

The lineup of 4K models includes the Q60T, Q70T, Q80T, Q90T and Q95T series which are available from 43- to 85-inches while Samsung’s Lifestyle range of TVs now include the rotating Sero. Plus, new sizes and have been added to The Frame and Serif models, and cutting edge MicroLED based TVs are now available for the European consumer market too.

On the audio side, Samsung has launched two soundbar ranges, the Q Series, Q800T, Q70T and Q60T, which features tighter integration with the TV, and the S Series which consists of the S60T and S40T both of which deliver an improved standalone performance.

Nathan Sheffield, Head of TV and Sound Devices, Samsung Europe commented, “We are in a new era of intelligent display; this year will bring even more demand for TV personalisation.” He added, “Our 2020 TV and Sound Device line-up is our strongest, smartest and most immersive yet, catering to a variety of lifestyles without the need for compromise.” 

Samsung Q80T - 75-inch

Samsung’s flagship Q950TS comes in three screen sizes, 65-, 75- and 85 inches and features the premium Infinity Screen that provides a 99% screen to body ratio with an edge-to-edge picture, effectively eliminating the boundaries between the TV and its surroundings to increase the sense of immersion. 

The design also reduces overall width to a slim 15mm profile yet still has six built-in speakers through which it delivers its Objecting Tracking Sound+ (OTS+) audio experience. OTS+ combines the multiple speakers on the top, side and bottom of the TV with a proprietary AI algorithm to creates a three-dimensional sound effect that perfectly matches audio with the on-screen action. 

For viewers who add a Q Symphony based soundbar, such as the new Q800T, Q70T or Q60T, the 2020 QLED TVs will keep the top and side speakers active to give a fuller surround sound while also utilising Samsung’s Acoustic Beam technology and integrated object-based Dolby Atmos and DTS:X audio. 

Switching to an S60T or S40T S Series soundbar removes some of the integration that might suit a home cinema setup but their outright standalone performance might suit music lovers more.

Beyond the image and audio, the 2020 line-up benefits from enhanced ‘Smart Screen’ AI capabilities to improve the viewing experience. For example, Quantum Dot AI combines Samsung’s 8K content processor with its Tizen platform to upscale any content, regardless of source or current resolution, to be displayed across 33 million pixels.

Other Smart Screen capabilities include Adaptive Picture which analyses light conditions as well as the content on the screen to ensure perfect picture quality, regardless of whether TV is watched in a bright or dark room, and Active Voice Amplifier, a function that eliminates background noise by recognising these interruptions and adjusting voice clarity accordingly. This latter issue was highlighted by European consumers in a 2019 Samsung customer satisfaction survey as the second largest distraction for them.

The company has also made sure that viewer interaction with the 2020 TVs is a satisfying experience and it offers multiple voice assistant options, including Amazon Alexa, Google Assistant and Bixby, in order to provide consumers with more choice. Simple voice commands will allow access to news headlines, the weather and content, with expanded smart home and TV control capabilities.

Talking of finding content, Samsung continues to develop and expand partnerships with leading content providers and Disney+ - already available for Samsung owners in the Netherlands - will continue its rollout across European Samsung TVs beginning March 24th.

For consumers who use mobile devices while watching TV, Samsung has also announced new connectivity features including Tap View which makes it easier for smartphones to be mirrored on the TV screen simply touching the two devices together, and Multi-View which allows users to extend their mobile device to a bigger screen, with the flexibility to choose between 14 different layout options for two windows. 

Samsung The Frame

Also catering to viewers who use their smartphones while watching TV is the European introduction of The Sero - a Lifestyle TV that rotates between horizontal and vertical orientations allowing consumers to enjoy a variety of content while transitioning between the display orientation, mirroring its connected smartphone. 

Two further TVs provide a greater choice for consumers looking for additional design and lifestyle elements to their viewing. The award winning Serif TV will be available in new colours across its 43, 49 and 55-inch models this year - Cloud White and Cotton Blue, while The Frame TV adds 32- and 75-inch screen sizes so the new-AI based auto-curation feature can deliver the Frame’s Art Store masterpieces in more viewing spaces.

Finally, Samsung’s long awaited MicroLED display technology is available to consumers in sizes ranging from 75 to 292 inches. Its modular approach allows flexibility when it comes to size, ratio, bezel and resolution, while the self-emissive nature of the screen delivers an image that presents the deep blacks and strong contrast of OLED TVs combined with the high peak brightness and wide colour gamut of Samsung’s high end QLED models.

How does the Samsung European lineup look to AVForums readers? As the company pushes its 8K models is there still enough choice of 4K models, and do the Lifestyle TVs appeal? And what do you think about the choice of soundbars? Please drop into the discussion thread and leave a comment - we’d love to hear from you.

Source: Press release
Image Source: Samsung

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