Samsung launch Galaxy S9 and S9+ with Dolby Atmos
Samsung introduced its new Samsung Galaxy S9 and S9+ smartphones to the world last night, ahead of MWC (Mobile World Congress) although, with virtually all of the major details already leaked, there wasn’t all that much new for them to show.
The Galaxy S9 and S9+ feature a camera with a new dual aperture (F1.5/ F2.4) lens that promises excellent performance, even in low-light. There are also Super Slow-mo (960 frames per second) video capabilities and personalised AR Emojis, the Galaxy S9 and S9+ ensure users do not miss a moment and make their everyday epic. After capturing the Super Slow-mo video, users can select background music from 35 different options or add a tune from their favourite playlist. You can also easily create, edit and share GIF files with a simple tap in three styles of looping to watch the action over and over again.
The AR Emoji feature sounds not unlike Apple’s Animoji idea. It allows users to create an emoji that looks, sounds and acts like them. AR Emoji uses a data-based machine learning algorithm, which analyses a 2D image of the user and maps out more than 100 facial features to create a 3D model that reflects and imitates expressions, like winks and nods. AR Emoji shares your real-life feelings not only in video but also with a range of sticker. It uses a standard AGIF file format so users can share their emojis across most third-party messaging platforms.
The Galaxy S9 and S9+ both promise an enhanced entertainment experience with new and improved stereo speakers tuned by AKG, and a surround effect for both the inbuilt speakers and when using headphones supported by Dolby Atmos technology.
“Dolby Atmos is enabling a new level of audio experience on the Samsung Galaxy S9 and Galaxy S9+ mobile devices. This announcement signifies a milestone for the expansion of Dolby Atmos into more devices and Samsung’s commitment to expand the availability of Dolby Atmos experiences,” said Giles Baker, SVP, Consumer Entertainment Group, Dolby Laboratories. “In addition to the theater and home, Dolby Atmos transforms the way you experience audio on mobile, enabling immersive, and spectacular experiences whenever you are on the go.”
Naturally, Samsung’s intelligence platform, Bixby, is integrated into the new phones. The camera, uses augmented reality and ‘deep learning’ technologies to provide helpful information about a user’s surroundings. With real-time object detection and recognition, Bixby instantly generates information directly on top of the image that the camera is pointing at. Users can translate foreign languages and currency in real time with Live Translation, learn about their surroundings, purchase products seen in the real world and track calories throughout the day.
The Galaxy S9 and S9+ audio experience is complemented by Samsung’s Infinity Display. First introduced on the Galaxy S8, the Super AMOLED Infinity Display blends right into the phone with virtually no distracting notches. With adaptive contrast enhancement, users can use their device even in direct sunlight. Measured diagonally, the Galaxy S9 screen size is 5.8” as a full rectangle and 5.6" when accounting for the rounded corners, the Galaxy S9+ screen size is 6.2" as a full rectangle and 6.1" when accounting for the rounded corners. Both feature a Quad HD+ (2960x1440) resolution display with the S9 at 570 ppi and the S9+ 529 ppi.
As the first smartphone to support the new SmartThings app, the Galaxy S9 and S9+ are designed as the central hub to manage the connected lifestyle at home, at the office or on the go. The SmartThings app will be introduced with S9 and S9+, and will connect to other Samsung and non-Samsung devices.
For those constantly on the move, the next-generation Samsung DeX docking system can connect the Galaxy S9 and S9+ to a larger monitor, keyboard and mouse to expand the mobile experience with enhanced document editing or even full-screen gaming Users can also transform the Galaxy S9 and S9+ into a Touch Pad with the DeX Pad.
Both phones also include IP68 water and dust resistance, and wireless charging. The devices also now support expandable memory of up to 400GB with a Micro SD Card In addition, the Galaxy S9 and S9+ give are protected by Knox 3.1, Samsung’s latest ‘defence-grade’ security platform. The Galaxy S9 and S9+ support three different biometric authentication options – iris, fingerprint, and facial recognition – so users can choose the way they want to protect their device and applications. The devices support Intelligent Scan, a new verification that intelligently uses the collective strength of iris scanning and facial recognition technology to quickly and conveniently unlock a user’s phone in various situations. The Galaxy S9 and S9+ also introduce Dedicated Fingerprint, giving users the option to use a different fingerprint to access Secure Folder than the one used to unlock the phone.
The Galaxy S9 and S9+ take health to the ‘next level’ with an improved optical sensor built directly into the device, providing richer, more accurate information on user’s health status. This sensor allows the Galaxy S9 and S9+ to keep track of users’ Heart Load Factor, a new measurement of the real-time demand placed on your heart.
“The way we use our smartphones has changed as communication and self-expression has evolved,” said DJ Koh, president and Head of IT & Mobile Communications Division, Samsung Electronics. “With the Galaxy S9 and S9+, we have reimagined the smartphone camera. Not only does the Galaxy S9 and S9+ enable consumers to shoot great photos and videos anywhere, it’s a smartphone that’s designed to help them connect to others and express themselves in a way that’s unique and personal to them.”
The Galaxy S9 and S9+ will be available starting 16th March in the UK from Samsung.com and select retailers. It will launch with colours: Midnight Black, Coral Blue and a new hue, Lilac Purple. Pre-order will open on 25th February 2018 at 18.00 GMT. Customers who pre-order before 7 March 23:59 GMT will receive their devices 7 days early on the 9th of March
The S9 is priced at £739 and the S9+ carries a suggested price of £869 with Samsung and selected retailers offering various trade-in deals.
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