Samsung introduce world's first 3D Cinema LED screen at ISE 2018

48 Nits, with 3D glasses on

by hodg100 Feb 7, 2018 at 7:58 PM

  • A 3D version of Samsung’s previously announced Cinema LED Screen has been unveiled at ISE (Integrated Systems Europe) 2018.
    This is a follow-up to Samsung’s first-ever Cinema LED that made its bow last March. The ‘true 3D’ technology was incorporated into the Cinema LED Screen which gives, as Samsung describes it, ‘the ultimate 3-dimesional experience by utilising the brightness and quality of Cinema LED as it is’.

    Dongsoo Koo, from Samsung Visual Display Division’s Enterprise Product Planning Group, who participated in the whole process of bringing 3D Cinema LED to the world, commented:

    The existing 3D cinemas had to compromise between brightness and resolution. The screen is dark as if the viewers are wearing sunglasses in the theater. The brightness is already halved, and with the 3D glasses that audience must wear, it becomes a one-third level compared to other 2D films. The resolution is halved too. It is inevitable as the videos for the left and right eye are overlapped and reflected.”

    The evident limitations for existing 3D cinema revealed the path for 3D Cinema LED, Koo continued:

    The brighter the visual information is, the more our eyes receive the three-dimensional impression. Therefore, we had to develop a new product that delivers the same brightness of Cinema LED, which is 48 nits, even while wearing the 3D glasses. We also could not sacrifice the resolution. It’s clear that lower resolution equals a lower sense of reality.”

    Koo said that 3D Cinema LED has no degrading of brightness and improves any display-related dizziness by eliminating many of the triggering factors except those coming from the content itself. Therefore, the viewers experience less dizziness.

    The left video should be seen only by the left eye and the right video only by the right eye. But there are moments when our eyes receive overlapped imagery. This is called ‘crosstalk,’ and the repetition of crosswalk causes the dizziness and headache. Fortunately, our developers came up with an algorithm for 3D Cinema LED to completely get rid of any crosstalk from happening, therefore dealing with the dizziness and headache issues.”

    Source: Samsung Global

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