Samsung’s Galaxy S5 launch event is set to be a more low key affair than that for the S4, according to a report in the New York Times.
The Korean company held a gala ‘do’ last March, at Radio City Music Hall in New York, but the S4 hasn’t met the sales expectations of analysts and has been criticised in some quarters for its over-complicated feature-set.
According to the New York Times’ (unnamed) insider, the Galaxy S5’s launch event, being held two weeks from today (24/02/2014) at the Mobile World Congress in Barcelona, will see the introduction of a more streamlined smartphone experience with a focus on an improvement to their Knox security software, to widen appeal to the likes of business users.
Less razzmatazz for both the event and S5 feature-set
“Meaningful innovation is the key,” Neil Shah, an analyst at Counterpoint Technology Market Research told the NYT. “Ultimately it will depend on design and the ability to lock in customers with useful features.”
If the tipster proves correct, we also shouldn’t be expecting the rumoured Quad HD display, either, but there will naturally be beefed up processing and improved camera capabilities.
The source also ‘confirmed’ that Samsung will be showing off a new Galaxy Gear smartwatch and will be participating in a separate event to show off its new mobile OS, Tizen.
Is this the right approach from Samsung or would you like to see them go all-out on the spec front?
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