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CES 2018 News: Samsung bets big on Bixby for the connected home

Smarter Things

by Mark Hodgkinson Jan 8, 2018 at 9:52 PM


  • 2017 was the year that voice assistant enabled products hit the mainstream and Samsung intends to use its expertise in connected home systems together with its own assistant, Bixby, to make further inroads to the market.
    Samsung demonstrated its ability to make connected consumer experiences across Samsung devices at home, at the office and on-the-go. Samsung has been working to make all Samsung products IoT ready by 2020. In addition, the company announced today its plan to advance IoT adoption via an open, consistent and intelligent platform.

    At Samsung, we believe IoT should be as easy as flipping a switch. With the new products and services announced today, we’re making IoT easier and more seamless,” said Hyunsuk (HS) Kim, President, Head of Samsung’s Consumer Electronics Division and Samsung Research. “We’re committed to accelerating IoT adoption for everyone and making all Samsung connected devices intelligent by 2020. These advancements will help consumers realize the benefits of a seamless and simple connected life.”

    Thanks to a portfolio of products including TVs, appliances and smartphones, and Samsung’s leadership to deliver 5G connectivity, Samsung is well-positioned to deliver an open IoT ecosystem via SmartThings, it believes. Samsung is working with partners such as the Open Connectivity Foundation (OCF) to set common industry standards. OCF is the largest IoT standardisation body in the world and Samsung’s ARTIK chip, air conditioner and Family Hub refrigerator have already been certified by the association for interoperability criteria needed for IoT.

    In spring 2018, Samsung will unite its IoT applications, including Samsung Connect, Smart Home, Smart View and more into the SmartThings app to connect and control any SmartThings-enabled device directly from their phone, TV, or car from a single application. Additionally, Samsung announced plans to connect HARMAN Ignite to the SmartThings Cloud, moving the IoT experience beyond the smart home to the car. As a result, consumers will be able to manage their connected home from the car and vice versa.

    An integral part of Samsung’s vision is to connect devices and make them intelligent. With Bixby, Samsung is bringing its personalised intelligence service to more devices. In 2018, select Samsung Smart TVs and new Family Hub refrigerators will have voice control via Bixby to make everyday tasks easier. With devices and services working together and infused with intelligence, in-home activities become easier.

    Because increased connectivity requires improved security, Samsung announced that it has incorporated its Samsung Knox technology into its connected devices, including Smart TVs and Smart Signages, additional mobile products and Smart appliances. Knox technology includes a hardware security system and firmware updates to help ensure devices are protected.

    Starting this year, Samsung Smart TVs will create a ‘connected fabric’ between devices to provide effortless log-in for users from the moment the TV is unboxed. The new Family Hub refrigerators offer a wide range of smart features like syncing food storage with meal preparation, and keeping family members better connected and organized. Samsung Smart TVs and Family Hub refrigerators features Bixby, giving TVs greater access to applications, the ability to easily search movies by genre and actors, and display personal photos while Family Hub refrigerators will be able to recognize individual voices of family members and give personalized information such as news, weather and calendar updates. Samsung Smart TVs and Family Hub refrigerators will also operate on a single connected cloud platform, the SmartThings Cloud, serving as a smart dashboard to monitor and control connected devices.

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