Samsung’s constant stream of trademark applications continues with their latest, Q-Symphony, seemingly linked to soundbars and TV audio.Over the past few months, Samsung has been busy applying for trademarks to protect its IP with a string of descriptions/phrases hitting intellectual property offices around the world, including Zero Bezel, Infinity Screen, Dual LED. Now the latest is Q-Symphony - could CES 2020 provide a bonanza of new developments from the South Korean electronics giant?
LetsGoDigital is reporting that Samsung has applied for the trademarking of ‘Q-Symphony’ in a number of countries.
Nov 15th saw a submission to the EUIPO (European Union Intellectual Property) with the application categorised as Class 9, featuring the description 'televisions; sound bars; audio speakers'. This was accompanied by simultaneous applications to offices covering The Netherlands, Belgium and Luxembourg, along with one in Italy.
The previous day saw registration requests for Q-Symphony in the company’s native Korea as well in Great Britain, at the IPO (Intellectual Property Office).
Samsung already has a successful range of soundbars that match its 2019 QLED TV range, even down to the naming conventions, including the HW-Q90R (main image) which we reviewed here and which also won our Editors Choice Award for Best Soundbar £500 - £2000 2019. So, it remains debatable whether they are ready to introduce a whole new range of soundbars so soon after 2019’s models.
The TV giant already uses the ‘Q’ character as a method of distinguishing the technologies and branding behind its 2019 QLED TVs, so Q Colour, Q HDR Elite, Q Picture, Q Smart etc are all in regular use in the company’s marketing.
Following on from this, any sound based addition ought to be ‘Q Sound’ or ‘Q Audio’, thus Q-Symphony might not describe a new soundbar hardware line up but rather an audio processing technology, perhaps devised by the Samsung owned Harman Kardon premium audio brand.
Additionally, for the OCD afflicted observer, Q-Symphony has a linking dash between the two elements of the name whereas the company’ ‘Q’ branding phrases do not - perhaps signifying a different branding exercise.
What does all this add up to? Well a whole lot of speculation but it’s clear that Samsung is lining up some new developments for their TV products, of which Q-Symphony is so far probably the most mysterious. These new innovations might not all be unveiled at CES 2020 but at least Samsung is giving us plenty of technological breadcrumbs to follow.
How does a new audio development for Samsung’s QLED TVs and soundbars sound to members and readers? Let us know in the discussion thread.
Image Source: Lets Go Digital. TechRadar
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