Samsung announces new QLED TVs to support HDR10+ Adaptive

More HDR10+ titles promised

by Andy Bassett

Upcoming Samsung QLED TVs will feature HDR10+ Adaptive which factors in ambient room conditions for an improved HDR experience.

HDR10+ Adaptive is the latest version of HDR10+ dynamic metadata HDR and improves the consumer viewing experience by using the TV’s light sensor to take into account the lighting conditions in the environment and adapting the HDR to brighter rooms so that colours don’t look washed out.

While HDR can often bring the biggest impact in darker viewing environments, such as dedicated home cinema rooms, TVs situated in family environments or next to windows often have to battle against these brighter conditions to deliver a quality image - which is where HDR10+ Adaptive comes in.

HDR10+ Adaptive supports dynamic scene-by-scene optimisation and can now adjust to any room lighting condition, further enhancing the HDR experience. 

Furthermore, HDR10+ Adaptive works with Filmmaker Mode which is a setting developed in partnership with filmmakers, studios and consumer electronics manufacturers that is designed to deliver content as the creator intended. With HDR10+ Adaptive, content will be brought to life as close to the creative intent as possible without any loss of details or contrast due to lighting conditions.

Samsung’s statement reveals that more content featuring HDR10+ is  becoming available under an extended agreement with Universal Pictures Home Entertainment (UPHE) with further HDR10+ catalogues and new titles for distribution on OTT services around the world.

In addition, UHD titles on Amazon Prime Video also include HDR10+ so Prime Video customers can enjoy the improved HDR experience with TVs that support the format.

Michael Aaronson, Senior Vice President, Digital Distribution, UPHE, said, “Samsung has demonstrated exceptional commitment in developing HDR10+ technology and bringing the industry together in support.” He added, “We are pleased to further expand our partnership with Samsung as we work to bring more titles into this advanced in-home viewing ecosystem to movie audiences worldwide.

Rival dynamic metadata HDR format, Dolby Vision unveiled Dolby Vision IQ at CES2020. Like HDR10+ Adaptive, Dolby Vision IQ uses the TV’s built in light sensor to optimise Dolby Vision HDR  dependent upon the ambient lighting conditions.

Despite Samsung’s latest announcement regarding the continued development of the HDR10+ being good news in terms of technological progress, it may also prove a disappointment to those who had hoped Samsung might make a move towards Dolby Vision support. With this commitment to the new Adaptive iteration, it seems HDR10+ will continue to be the dynamic metadata HDR format of choice for Samsung TVs for a while yet. 

HDR10+ Adaptive will launch globally with Samsung’s upcoming QLED TV products but the company’s announcement made no mention whether HDR10+ Adaptive support will be available to its older TVs.

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Source: Press Release

Image Source: Samsung

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