Samsung has just released details of its European TV line-up during an event in Monaco.
The leaders in Home Entertainment for nine consecutive years have introduced an extensive range of SUHD TVs at its 2015 Samsung Forum in Monaco. The new TVs are claimed to set a new standard in premium UHD (Ultra High Definition) content, taking the viewing experience to new heights, and from what we saw at CES , they might just be on to something.
Samsung reserves the “S” identification for its most premium, flagship products that signify a true leap forward in technology. Samsung SUHD TVs demonstrate ground-breaking advances in contrast, brightness, colour reproduction and detail by utilising proprietary nano-crystal technology (read Quantum Dot) and they also include an ‘intelligent’ SUHD re-mastering picture quality engine.
The SUHD TV’s nano-crystal technology transmits different colours of light depending on their size to produce the highest colour purity and light efficiency available today. This technology produces a wide range of more accurate colours, providing viewers with 64 times more colour expression than is found in conventional TVs. The intelligent SUHD re-mastering engine has optimised all content to match the colour and brightness reproduction of the SUHD TV. It automatically analyses the brightness of images to minimise additional power consumption, while also producing ultimate contrast levels, showcasing images with much darker blacks and an elevated level of brightness that’s more than 2.5 times brighter than conventional TVs.
By collaborating with 20th Century Fox, Samsung has optimised content to meet premium quality SUHD standards. The partnership lets people enjoy an unrivalled UHD viewing experience. Samsung partnered with the Fox Innovation Lab to re-master multiple scenes from its critically acclaimed film, “Life of Pi,” by Ang Lee, specifically for the SUHD TV. The result was spectacular – generating more vivid colours and lifelike scenes.
Samsung is also working with leaders in the industry to promote the secure and steady growth of a comprehensive UHD ecosystem. In order to establish premium UHD quality standards, Samsung has announced the UHD Alliance; a coalition of companies united to set the bar for next generation video entertainment. The new body will implement new standards that support innovation in video technologies including 4K and higher resolutions, high dynamic range, wider colour gamut and immersive 3D audio.
Samsung will offer three new series of SUHD TVs; JS9500, JS9000 and JS8500, from 48- to 88-inches, so people have the flexibility to purchase the TV to fit their style and taste.
As of this year, all of Samsung’s Smart TVs, including the new SUHD TV, will be powered by Tizen; an open-source platform that supports web standards for TV app development. With Tizen, Samsung’s new Smart TV platform not only has a multitude of new features, but also a more intuitive UI, a more integrated entertainment experience, and more ways to access content than ever before.
The new user interface for Samsung’s Smart Hub is more responsive. It is simplified to just one screen, displaying your most recent content and tailored recommendations for even more entertainment options.
People will be able to enjoy premium quality UHD content from a range of providers including Amazon original content on Samsung Smart TVs through Amazon’s UHD content streaming service, which launched in Europe in January. In addition, Samsung is collaborating with partners such as CHILI, Hollystar and Wuaki to provide a premium UHD content experience to European consumers.
“Our world-class technology and innovation continues to push boundaries, unlocking huge potential for the future of home entertainment,” said Robert King, Vice President of Consumer Electronics at Samsung Electronics UK and Ireland. “With our SUHD TVs providing industry leading picture quality and our state-of-the-art audio range providing premium sound, we are once again delivering a superior and outstanding entertainment experience for our customers in the UK.”
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