According to data gathered by GfK, sales of Ultra HD TVs in Britain have already exceeded previous expectations.
In 2014, around 200,000 units were sold through, representing 3% of the total market but with prices falling and 4K TVs making up an increasing proportion of the manufacturer’s total output, GfK forecasts that as many as 995,000 ‘large-format’ Ultras HD TVs will be sold.
Sales in December 2014 showed a marked increase over the rest of the year, with about 60,000 units shifted in the run up to Christmas; more tellingly, that was a 7% market share.
The numbers put us pretty much in line with comparable countries in Europe.
GfK’s Nigel Catlow (Business Group director/consumer electronics) told delegates that if this expansion continued, then 2015’s overall sales will be close to half-a-million units. “However, as the sales percentage is itself growing month by month it seems highly probable that the market will be closer to 1 million pieces by year end, rather than half-a-million.”
GfK stressed that these are only forecasts but given that the 4K manufacturing sector is releasing such a high proportion of UHD TVS, “strong growth seems inevitable.”
Catlow added that the one inescapable fact was that British consumers seemed to have a strong appetite for larger and larger screens, and “this is encouraging the purchase of UHD TVs” and also helped by steadily falling prices of the technology.
Source: Advanced Television
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