Sales of 4K TVs in UK could top 1 million by end of 2015

Unit volume and market-share rapidly on the up

by hodg100
According to data gathered by GfK, sales of Ultra HD TVs in Britain have already exceeded previous expectations.
In 2014, around 200,000 units were sold through, representing 3% of the total market but with prices falling and 4K TVs making up an increasing proportion of the manufacturer’s total output, GfK forecasts that as many as 995,000 ‘large-format’ Ultras HD TVs will be sold.

Sales in December 2014 showed a marked increase over the rest of the year, with about 60,000 units shifted in the run up to Christmas; more tellingly, that was a 7% market share.

The numbers put us pretty much in line with comparable countries in Europe.

GfK’s Nigel Catlow (Business Group director/consumer electronics) told delegates that if this expansion continued, then 2015’s overall sales will be close to half-a-million units. “However, as the sales percentage is itself growing month by month it seems highly probable that the market will be closer to 1 million pieces by year end, rather than half-a-million.”

GfK stressed that these are only forecasts but given that the 4K manufacturing sector is releasing such a high proportion of UHD TVS, “strong growth seems inevitable.”

Catlow added that the one inescapable fact was that British consumers seemed to have a strong appetite for larger and larger screens, and “this is encouraging the purchase of UHD TVs” and also helped by steadily falling prices of the technology.

Source: Advanced Television
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