To our surprise, Amazon Instant Video is now available on the Roku family of video streamers.
We say surprise as, given Amazon’s seeming protection of both its streaming service and the Fire TV family against at least some of the direct competition, it wasn't looking likely they would make it available to Roku any time soon.
Amazon Video offers Roku customers access to more than 50,000 popular and new release movies and TV episodes they can instantly rent or buy, while Amazon Prime members can stream a library of more than 15,000 movies and TV episodes within their subscription. You can sign up for a free, trial Prime membership here.
With the addition of Amazon Video, Roku now offers British users access to virtually all major streaming services including Netflix, Google Play Movies, Sky Store and NOW TV plus all major television catch-up channels including BBC iPlayer, ITV Player, All 4 and Demand 5. Which is quite a compelling line-up, we have to say.
Update: Having just had a quick play around with it on our resident Roku 3, we can confirm both 1080p and 5.1 audio is available, at least on the content we've seen - which is great news as there was the slight worry it might be a somewhat watered down service.
“Amazon Video is one of the most popular streaming services among British consumers and we are delighted to make it available to our UK customers,” said Ed Lee, vice president of content acquisition at Roku. “With the addition of Amazon Video in the UK we now have the most comprehensive streaming channel line-up among major video streaming services and catch-up TV channels.”
Earlier this year Roku launched its universal search feature in the UK, which enables consumers to quickly find the content they want to watch. With Roku Search consumers can look for movies, TV shows, actors and directors across select streaming channels. Roku Search initially featured Netflix, Snagfilms and Popcornflix, and as of today also includes Amazon Video. Just like it has in the U.S., Roku aims to add additional streaming channels to Roku Search over time to offer consumers the most comprehensive and unbiased search offering in the market.
Now then Roku, if you can just get us the Roku 4 in the UK - with its Ultra HD capabilities - you have an absolute winner on your hands – not that you don’t already!
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