Roku Premiere streaming device with 4K HDR hits UK

Stick with streaming

by Andy Bassett

Roku has had its products floating around the UK market but now the US streamer is looking to align its UK range more closely with its hugely successful line up of devices back home.

The UK models include the Roku Express, which offers HD streaming in a new, smaller form factor at £29.99, and the existing Roku Streaming Stick+ at £49.99. Settling in between these will be the new Roku Premiere streaming device, already in the US but available here now for the first time.

The Premiere is £39.99 and features a quad-core processor that helps deliver 4K streaming with HDR. The low profile box keeps it discrete in your TV setup and a remote control is included in the package.

The Express is 10 percent smaller after its redesign and can be powered by USB ports found on most TVs, though there is the option to power it directly from the mains too which means that an older or underpowered non smart TVs can have a new lease of HD life once an Express is connected.

The Roku Streaming Stick+ is at the top of the range and matches the 4K HDR capabilities of the Premiere, it adds voice control and better Wi-Fi performance too.

Roku enables access to thousands of free and subscription based streaming services, including Netflix, NOW TV, Prime Video, BBC iPlayer, ITV Hub, All 4, My5, UKTV Play and more. With the mobile app on both iOS and Android, users can enjoy streaming music and video on the go too.

As Amazon ready their influx of new products into Europe, the competition for consumers will not only concentrate on the new streaming services that will soon be available from the likes of Apple TV+, Disney+, HBO Max etc, but also the hardware devices that will allow access to them too.

Continuing their efforts to ramp up their presence in Europe, Roku announced at IFA 2019 that their first licenced European Roku TV partner will be Hisense who will release their Roku powered TVs in the UK during Q4 of 2019. This will see TVs powered by the Roku platform in the UK for the first time.

Lloyd Klarke, Director Product Management at Roku, said, “We are delivering more value and improved picture quality across the new 2019 streaming player line up for the United Kingdom. The Roku Premiere delivers 4K HDR for a more immersive TV experience.” He continued, “Whether you are new to streaming or demand more advanced features such as better Wi-Fi, 4K HDR and voice search, we have the right streaming player for everyone.”


The update to OS 9.2 was announced in a blog post and illustrated features which include discovery of new entertainment through the use of Roku Zones, an improved 4K Spotlight feature and a Roku Tips & Tricks channel. There’s also improved support for Alexa and Google Assistant to enable control of multiple Roku devices and create searches based on movie quotes.

Roku devices receiving the 9.2 update include the Express, Premiere and Streaming Stick+ and the roll out will commence in the next few weeks. TVs using the Roku platform will be updated in phases over the coming months.

The 2019 Roku streaming player line-up will be available in the UK beginning early October from Argos, Currys, ASDA, Tesco, Sainsbury’s, Amazon and other retailers:

  • Roku Express: MSRP £ 29.99
  • Roku Premiere: MSRP £ 39.99
  • Roku Streaming Stick+: MSRP £ 49.99
Are you tempted to try out a Roku streaming device or do you already use one in preference to others? If so, what is the Roku experience like? Let others know in the discussion thread.

Source: Press release
Image Source: blog.roku.com, Variety.com
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