Roku launched their middleware Smart TV solution at CES 2014 and it looks to be going from strength to strength.
The very simple goal of the exercise was to provide its TV partners with a cost-effective solution to build the best smart TVs in the industry using the Roku OS. Roku TVs combine a simple to use home screen, 3,000+ streaming channels and powerful search and discovery features of the Roku OS, with the usual sleek hardware designs combined with affordable prices.
Now, with approximately 8% smart TV market share in the U.S., and one million Roku TVs in the homes of consumers at the end of 2015 alone, Roku enters 2016 with plans for the first 4K UHD Roku TV models, the introduction of the Roku TV HDR reference design, and its TV OEM partners expect to introduce nearly 60 Roku TV models.
“We’re very pleased with the success of Roku TV since the launch of our licensing program in 2014. Consumer response and engagement has been tremendous, and our TV partners have secured great retail placement and stellar product reviews that have led to strong sales results,” said Chas Smith, general manager of OEM for Roku. “We expect momentum for Roku TV to accelerate as we continue efforts to add new TV partners while expanding our work with existing partners to bring many more Roku TV models to the U.S., Canada and soon Mexico.”
Beginning this spring, consumers are expected to be able to purchase the first 4K UHD Roku TVs and, much like the recently launched Roku 4 streaming player, 4K UHD Roku TV models will help consumers easily find entertainment with access to what is expected to be one of the largest lineups of 4K UHD streaming channels available on a smart TV, and unique features such as Roku’s 4K Spotlight Channel. TCL, the fastest growing TV brand in America, is the first Roku TV partner to announce a 4K UHD Roku TV, with multiple models expected to hit store shelves this spring. 4K UHD TVs from additional Roku TV partners are expected to be available this year.
Roku is also releasing the Roku TV HDR reference design for TV partners to incorporate HDR technology into future 4K UHD Roku TV models. Roku is working closely with Dolby to implement support for Dolby Vision HDR into the reference design. The Roku TV HDR reference design will also include support for the HDR 10 standard. TCL will be an initial TV partner to integrate the Roku TV HDR reference design.
“The introduction of 4K UHD TCL Roku TV models is a significant step in our partnership with Roku,” said Chris Larson, vice president of sales and marketing, TCL. “We’re confident we’ll deliver one of the richest experiences available on a 4K smart TV, and that consumers will love the complete 4K entertainment package these TVs deliver. TCL is also thrilled to be one of the first partners using the new Roku TV HDR reference design to enhance the great picture quality of TCL Roku TVs.”
We just hope Roku TV expands in to the UK and Europe soon!
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