Philips TV and Bowers & Wilkins sign exclusive partnership deal
TP Vision, exclusive licensee for Philips TV, and British audio engineering company Bowers & Wilkins have agreed a new multi-year exclusive partnership to create products designed to set new reference visual and audio performance standards in the TV market.
The new partnership will combine technologies and expertise of the two companies and will uniquely be able to share the internal engineering resources that have allowed each to design and develop a series of acclaimed products. The partnership has also been enhanced by both companies tradition for developing their own bespoke technologies in-house, with total quality control over all stages of product development and production, says the release. TPVision Philips is of course best known for its Ambilight technology, while B&W has produced a number of iconic loudspeaker designs.
Commenting on the new partnership Martijn Smelt, Chief Marketing Officer for TP Vision said: ‘For far too long, as an industry, we have allowed sound quality to be the poor relation when considering TV performance. A challenge that has been further exaggerated by the outstanding quality of our OLED sets. So, I’m delighted that we have been able to partner with the World’s best audio company Bowers & Wilkins to ensure that in future our Philips High End TV sound will offer a uniquely premium experience’.
Richard Campbell, Chief Revenue Officer for Bowers and Wilkins said: ‘Our new partnership with TP Vision presents a fantastic opportunity to help redefine the parameters of sound quality & performance on a TV. The superb new line of Philips TVs will introduce our well-known audio performance to a new consumer audience who will be able to enjoy first-hand, the incredible experience only we can provide, ‘Sound by Bowers and Wilkins’.
So, who’s looking forward to Philips OLED TVs with ambilight and Bowers and Wilkins speakers built-in?
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