Philips TV to offer Mimi Sound Personalisation

Mimi Sound Machine - Gloria Estefan not included

by Andy Bassett
TV News

1

Philips TV to offer Mimi Sound Personalisation

TP Vision has announced that Philips will become the first major European TV manufacturer to offer Mimi Sound Personalisation on select models from its 2021 range.

The announcement by Philip’s licensee partner TP Vision - coinciding with World Hearing Day - will offer Mimi Sound Personalization technology thus allowing consumers purchasing compatible Philips TV’s to personalise their set’s sound performance specifically to their hearing profile.

Developed by Mimi Hearing Technologies, a world-leading provider of digital healthcare hearing tests and hearing-ability-based sound personalization, Mimi Sound Personalisation will be found on the Philips’ 2021 European Android TV range including the 85x6/ 9006/ 9206/ 9506/ OLED706/ OLED8x6 models. These sets will be introduced to the market from early May onwards and cover mid to higher end products so that a range of consumers with different budgets can benefit from the optimum sound quality.

Mimi Sound Personalization allows users to personalise their TV audio to their unique hearing profile by taking a short hearing test on an iOS or Android handset or tablet. This creates a Hearing ID Profile which can be synchronised to the television using a QR code, personalising the sound to be delivered optimally for their particular hearing profile.  

Philips TV to offer Mimi Sound Personalisation
Mimi Sound Personalisation on Philips 2021 TVs

The process is based on 3 core patented technologies but involves up to 75 other proprietary processes. The unique technology assesses the user’s hearing in two prime areas: the lowest intensity sound that they can detect and their ability to process and detect ‘masked’ sounds hidden in the presence of other elements such as noise. The Mimi Sound Personalisation algorithm can then assess, customize and optimize the delivered audio to an individual’s hearing ability.

Martijn Smelt TP Vision’s CMO Europe commented on the addition of Mimi to Philips TVs as  follows, “We have always considered the users overall experience to be an essential part of any Philips TV’s offering and just as important as outright picture and sound quality. The inclusion of the Mimi functionality is proof that TV viewing can be further improved and personalised to make it a more immersive and enjoyable experience.

Hearing loss is a fact of life as we age so would an approach like this be of interest to any readers affected by this? What about other viewers with normal hearing or different hearing profiles, how would the technology influence their audio perception? Leave your comments and let us know what you think.

Source: TP Vision

Image Source: TP Vision

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