Philips Hue adds new Play gradient lightstrip for TVs

Light ‘em up!

by Andy Bassett
Tech News

7

Philips Hue adds new Play gradient lightstrip for TVs

Lighting specialist Signify has announced the addition of the Play gradient lightstrip to its Philips Hue lineup which is designed to light up the TV watching experience.

Signify is the company that spun out of Philips to concentrate on lighting products and it still uses the Philips name on its products, including the Philips Hue range of coloured bulbs.

Now it has announced the Philips Hue Play gradient lightstrip which, for the first time, enables different colours of light on a single strip rather than being restricted to a single colour as previous versions of the Play lightstrip were. This is made possible with a series of individually addressable LEDs - all of which can produce white light and more than 16 million colours. 

Specifically designed for adding an immersive movie theatre style experience to watching television, the Philips Hue Play gradient lightstrip is available in three sizes to fit 55-, 65- and 75-inch TVs. 

Easily attached to the rear of the TV with rounded mounting brackets, the light produced will mirror the content and action on the screen, with colours flowing naturally into one another along the LED strip, blending together seamlessly and casting against the wall for a unique effect, whatever content you watch, play, or listen to. 

However, in order to get the full effect, buyers will also require the Hue Bridge which costs £50 as well as the Hue Play HDMI Sync Box, which is rather more at £229. If you just fancy using the Play gradient lightstrip on a computer monitor for your gaming sessions, then you’ll only need the Hue Bridge and the Philips Hue Sync app.

Once you have the Hue Bridge, which supports up to 50 lamps and accessories throughout the home, you’ll be able to use the Hue Sync app to control the speed and intensity of the light effects, adjust the brightness of the room, and more.

Jasper Vervoort, Business Leader Philips Hue at Signify, said, "Our new Philips Hue Play gradient lightstrip generates multiple colors at once and blends them together seamlessly, creating a magical viewing effect around your TV. We’re proud to offer our consumers such a truly immersive experience in their own home.” 

For those consumers who aren't quite ready to put a Philips Ambilight TV on their shopping list yet, the Philips Hue Play gradient must surely be the most cost effective ways to get the Ambilight effect on your TV. 

The Philips Hue Play gradient lightstrip will be available from October 6, 2020 with preorders now available in selected markets at the following SRPs:

  • 55-inch (fits TV sizes 55 to 60 inches) – £160 / 179.99 EUR / 199.99 USD
  • 65-inch (fits TV sizes 65 to 70 inches) – £180 / 199.99 EUR / 219.99 USD
  • 75-inch (fits TV sizes 75 to 85 inches) – £220 / 229.99 EUR / 239.99 USD

Source: Press Release

Image Source: Philips, Signify

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