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Philips announces 805 and 855 OLEDs and new LCD TVs for May 2020

4th Gen P5 picture processor adds AI for OLEDs

by Andy Bassett

Preferring to keep its latest Philips branded TVs under wraps just a little bit longer than other major manufacturers, TP Vision follows CES with its own preview/launch event in Amsterdam which this year sees the introduction of OLED 805 and 855 models along with 4K LED TVs including the 9435, 9235 and Performance Series 8505 models.

Bringing together the best of its 2019 ranges such as supporting all the available HDR formats (HDR10, HLG, Dolby Vision, HDR10+) across the entire Android range and adding new or improved features such as the new 4th Gen P5 picture processor, and bringing premium Bowers & Wilkins sound systems further down the ranges will most likely see Philips TV models gaining even more popularity during 2020, capitalising Philips’s claim that its premium TV business doubled in 2019.

And just in time for the imminent launch of Disney+ in the UK, the Disney+ app will be supported on all Philips’ Android based TVs.

Philips OLED 805 / 855 TVs

Both the new OLED 805 and 855 models, come in 55- and 65-inch versions and bring together the eye catching designs and materials of their 2019 forebears. The main differentiating element between these two models is the stand. Here, the OLED805 has a new chamfered stand design, finished in dark chrome, while the 55OLED855 has a new dark chrome central stand angled to the table and the 65OLED855 has dark chrome T-arc stand.
Elsewhere, the specifications remain consistent across both ranges. The addition of the new 4th Gen P5 picture processor with AI uses neural networks and machine learning to analyse millions of PQ test clips from a unique database created inhouse over the past 30 years. The new 4th Gen P5’s AI software analyses the content and categorises it as landscape/nature, skin tone, sports/motion, black/contrast or animation and then applies a balance between source, colour, contrast, motion and sharpness (Philips’s five pillars of picture quality) to create the most natural and realistic image.

The processor doesn’t stop there either and offers better overall HDR performance including the special “Dolby Bright mode” which improves Dolby Vision encoded dynamic HDR content. SDR images are given an HDR like sheen too with more natural and accurate skin tones via the improved Perfect Natural Reality function, Philip’s unique feature which uses improved specular detection and inverse tone mapping for improved contrast and more depth impression.

TP Vision continues its fruitful partnership with Bowers & Wilkins and the result is a 50 watt, 2.1 channel sound system that has a new woofer design, four passive radiators and new mid-range drivers and upgraded tweeters for the two front speakers. This system can decode Dolby Atmos and features the Dolby Atmos Virtualizer function and Dolby bass and dialogue enhancement.

The immersive experience of the 805 and 855 OLED models is capped off with 3-Sided Ambilight to create the perception of the on screen image extending beyond the display.

Android 9 (Pie) drives the Smart operating features and extra control comes courtesy of Google Assistant built-in and Works with Alexa capabilities. And speaking of control, this year the TVs come with a new premium backlit remote control finished in ‘responsibly sourced’ leather.

Philips 4K LED TV models

Moving away from OLED, we come to 4K LED models which includes the ultra slim 9435 series which comes in 55- and 65-inches and features an anodized silver metal frame with slim dark chrome finish, and the 9235 which sits at a single bijou 43-inches and sports a slim design and highly polished silver metal frame.
Both feature a Bowers & Wilkins sound system which uses Kvadrat acoustically transparent speaker cloth though the 9435 models get an upgraded 2.1.2 50W system with upwards firing drivers compared to the 9235 which has a more modest 40W 2.1 speaker setup. 

The panels are slightly different between the two series with the 9435 using a direct backlit panel with wide colour gamut while the 9235 uses an edge lit wide colour gamut panel, both of which are controlled using Micro Dimming Pro.
The 9000 series models share the P5 Perfect Picture Processing engine, 3-Sided Ambilight, across the board HDR support and will come with the premium backlit remote control included with the 805 and 855 OLED ranges.

As with all Philips 2020 TVs, access to content, apps and other features is via Android 9 (Pie) and built-in Google Assistant and ‘Works with Alexa’ voice control is available.

Philips 8505 Performance TVs

The mid range 8505 Performance LCD series is available in 43-, 50-, 58- 65- and 70-inch screen sizes to accommodate a wide range of space requirements. The stands are different throughout the screen sizes but all are designed to accommodate a 70mm high soundbar. The 43-, 50- and 58-inch models having a silver central swivel stand angled to the table, the 65-inch set has a non-swivel light silver central arch stand and the 70-inch model has silver ‘sticks’ stand with the option to install at a lower 19mm height if a soundbar is not required
The sound system drops the B&W audio and uses a Philips 20W 2.0 setup, while the 8505 shares the 9000 series’s P5 processing engine, all flavours of HDR support, 3-Sided Ambilight, Android Smart system with Google and Alexa support plus a DLED wide colour gamut panel with Micro Dimming Pro.

What do AVForums readers think of the new Philips TV lineup? Are you tempted by the new 4th Gen P5 picture processor and complete HDR support or were you hoping for something a little extra? Let us know in the discussion thread.

Source: Press release
Image Source: TP Vision
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