Panasonic 2018 OLED TV UK Pricing Revealed

OLED gets more affordable

by Mark Hodgkinson Mar 19, 2018 at 2:53 PM


  • Retailers are beginning to add pricing details to the 2018 range of Panasonic OLED 4K HDR televisions.
    It’s good news for OLED lovers, too, as there are reductions in the FZ952 range – compared to the 2017 EZ952’s at least – with the 55-inch TX-55FZ952B, replete with 4K Ultra HD OLED, Smart TV functions, HDR and the Dynamic Blade Speaker coming in at £2,499 and the 65-inch TX-65FZ952B carrying a suggested retail price of £3999. The equivalent models were £2,999 and £4,799, at launch so if you can hang in for some price reductions – and not cave before the World Cup – you might be able to pick up a serious bargain.

    The step-down FZ802 OLED range is also looking attractive with the TX-55FZ802B and 65-inch TX-65FZ802 ticketed at £2,299 and £3,499, respectively – you don’t get the Dynamic Blade Speaker (*cough* soundbar) with the 802’s. The new FZ952 and FZ802 ranges feature the latest OLED panels, combined with the newest generation of Panasonic’s Hollywood-tuned HCX video processor. The four new models will also be the first OLED screens available in 2018 that support HDR10+ dynamic metadata technology.

    The FZ950 and FZ800 also boast the latest and most powerful generation of Panasonic's proprietary HCX 4K video processor, which is designed to deliver accurate and impactful high dynamic range (HDR) images. The biggest change to the HCX processor is the introduction of a completely new ‘Dynamic LUT’ system. LUT (Look Up Table) technology is used extensively in professional post-production and broadcast facilities in Hollywood and beyond to ensure colour accuracy. Until now, LUTs were fixed according to the colour space used by the source; with this innovation, the HCX automatically monitors the average brightness level of a scene and uses AI to dynamically load an LUT appropriate to that scene. Panasonic claim this will bring significant improvements to mid-brightness scenes, making them look much more natural. To improve colour accuracy in shadows, Panasonic has also included additional layers of LUT data at much darker levels than previously. This means that along with improving the roll out from pure black, the colours in the shadows will also be more accurate.

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