OnePlus TV details revealed by Bluetooth application

Phone maker eyeing up TV sector

by Andy Bassett Aug 8, 2019 at 1:10 PM

  • TV News

    OnePlus TV details revealed by Bluetooth application
    Last September, smartphone manufacturer OnePlus indicated it had ambitions to develop a premium TV for 2019. A listing on Bluetooth SIG now shows four different screen sizes, Android O/S and target markets of India, China and the US.
    OnePlus’s plans involve designing and making the “image processing chipsets and algorithms” in-house while the 4K LED panels are outsourced, stated co-founder and CEO Pete Lau in an interview with PC Mag which was reported by Acting as a smart home hub, the TV will respond to voice commands and exhibit seamless connectivity with the user’s smartphone.

    The Bluetooth SIG (Special Interest Group) oversees the development of Bluetooth standards and the licensing of Bluetooth technologies to manufacturers. The OnePlus submission was spotted by MySmartPrice and the listing for this licensing process has revealed almost 40 devices, all with a product name of ‘1+ LED TV.’ The associated model numbers indicate 4 different screen sizes, 43-inch, 55-inch, 65-inch, and 75-inch and the accompanying description is ‘Unique android TV.’

    The model nomenclature not only indicates screen size but also the intended territory and so far, India, China and the US appear to be the target markets. Given this, it seems the 43-inch model is only destined for India which unfortunately misses out on the largest 75-inch version too.

    Other information that can be gleaned from the posting is that the devices will be implemting the latest Bluetooth 5.0 standard, thanks to a MediaTek wireless chip.

    Interestingly, the OnePlus Remote Control (model RC-001A) was also spotted by MySmartPrice as it passed through the Bluetooth licensing process recently and this now seems significant in light of these TVs going through the same procedure.

    Comments from Lau now indicate that a 2020 launch date is now more likely and his previous description of the TV as a smart home hub echoes familiarity with Honor’s upcoming Smart Screen TV, also pitched as a central connection base. Could these new TVs from two established smartphone makers be a move away from the TV as an entertainment-centric device and a move toward an emphasis on connectivity and integration in order to serve as an information, communication and entertainment centre for a household, with equal emphasis on each main feature? After all, OnePlus has a reputation for packing a lot into its smartphones while maintaining value for money, so it is not unreasonable to expect the same approach for the OnePlus TV.

    What do AVForums members feel might be the merit of such an approach?

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