New UKTV Play comes to YouView
Home AV NewsBritain’s biggest multichannel broadcaster, UKTV, has launched a new player on the YouView platform for its TV on-demand service UKTV Play.The update follows YouView’s own reengineering and redesign of the entire platform known as Next Generation YouView. The UKTV Play service offers a selection of TV shows from UKTV’s Dave, Really, Yesterday and Drama channels.
Designed to make viewers’ experience more enjoyable and personalised, the reimagined VOD player features a smart new home screen with tailored recommendations and top shows from across the four channels. Collections bring together specially curated themes, and viewers can also collate their favourite episodes to watch later. The all-new predictive search makes finding a programme or collection easier.
UKTV’s Head of Digital Products, Oliver Davies, said, “We’re really pleased to bring our new UKTV Play experience to YouView. As with our web, mobile and other set top box apps, viewers now have at-a-glance access to programmes across all the channels, with both hand-picked favourites and personalised recommendations based on what viewers have watched. We hope the new ways of discovering programmes such as predictive search, channel filtering, bookmarking and A-Z list, together with the improved responsiveness, will make the service even more of a pleasure to use.”
Since the new UKTV app for mobile was launched last year, the broadcaster revealed that it contributed to a sharp 50% increase in views, so they’ll be hoping for similar success here. UKTV Play continues to grow year-on-year. Last week the service had its best seven-day period ever, with total views up 56% vs the year average, helped by new content including UKTV Originals Taskmaster, Alan Davies: As Yet Untitled and Drama’s The Brokenwood Mysteries.
We’ve just had a quick play and it does look better.
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