New Amazon Fire TV Stick 4K, with HDR10+, Dolby Atmos and Vision

Will Alexa rule your entire house? At these prices it might be hard to resist

by Aaron Macarthy Beards Oct 3, 2018 at 1:38 PM - Updated: Oct 12, 2018 at 8:54 AM


  • Amazon have announced the Fire TV Stick 4K, which they claim is the most powerful streaming stick available under £50, plus an all-new Alexa Voice Remote.
    The company claims that the new device is over 80 percent more powerful than the best-selling Fire TV Stick. They claim that is due to a new quad-core, 1.7GHz processor, which delivers a fast streaming experience, quicker load times and brilliant picture quality.

    Fire TV Stick 4K is the first streaming stick available with Dolby Vision and Dolby Atmos support. Finding 4K HDR content is notoriously difficult, even on Amazon's own Prime Video service. However, they claim that finding 4K content will be much easier on the new Fire TV Stick. Users can say “Alexa, find 4K TV shows” to find shows in 4K.

    The American company claims that the Fire TV Stick 4K also gives you access to over 10,000 channels, apps, and Alexa skills, as well as over 200,000 movies and TV episodes. The player supports most popular streaming services such as: Prime Video, BBC, Netflix, ITV, Channel 4, Disney, and others.

    Firefox or Amazon Silk browsers allow users to visit millions of websites like YouTube, Facebook, and more. The new device can also be used to play songs, playlists, live radio stations and podcasts, through services like Amazon Music, Spotify, and TuneIn.

    There is no YouTube app as Google is currently refusing to support it on Amazon's smart home offerings. This is why, to access YouTube, users must go through the Firefox browser, rather than a native Fire TV app.

    Users can also pair a Fire TV Stick 4K with an Echo device and Alexa will control the content hands-free, using far-field voice recognition.

    Combining Bluetooth and multidirectional infrared technology in the all-new Alexa Voice Remote allows users to power on their compatible TVs, soundbars and receivers. It also gives users more control, with dedicated power, volume, and mute buttons, along with the ability to use voice commands to find and control content. The all-new Alexa Voice Remote is compatible with the latest generations of Fire TV streaming media players.

    Fire TV Stick 4K is available for pre-order on Amazon for £49.99 and will start shipping on 14th November 2018. Fire TV Stick 4K will also be available in stores and online at Argos, Dixons, John Lewis & Partners, littlewoods.com and very.co.uk. The all-new Alexa Voice Remote is available for pre-order as a standalone remote for £29.99 and will start shipping on 14th November 2018.

    Customers can also pre-order the Fire TV Stick 4K and the all-new Echo Dot together for £79.98, a £20 saving. There is also an option to pre-order two Fire TV Stick 4K devices for £89.98, a £10 saving.

    Is the new Fire TV Stick 4K worth the upgrade or is it just another way to get Alexa into your home in a drive to help it become the de facto smart home assistant? Is the lack of a dedicated YouTube app putting you off? Let us know in the Discussion thread.

    To comment on what you've read here, click the Discussion tab and post a reply.

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