Netflix announce 4K HDR Streaming & Recommended TV Programme

High Dynamic Range & a new certification scheme

by hodg100 Jan 5, 2015 at 4:25 PM

  • An interesting tid-bit has emerged from the LG CES 2015 Press Conference, which has just taken place in Las Vegas.
    Hauled on stage to speak, Netflix Chief Streaming and Partnerships Officer, Greg Peters, revealed the service will begin streaming its 4K content in HDR (High Dynamic Range), so not only will the images benefit from greater resolution, they will also see an increase in the amount of available colours.

    Mr Peters didn’t go in to specifics but he did reveal that HDR 4K will be coming to Netflix and LG sometime in 2015. He then went on to share the fact that he’d recently been watching new original series, Marco Polo, in 4k HDR on a 65-inch LG OLED, at which point I went right off him!

    Furthermore, Peters went on to stress that it’s not just the picture quality that is important to the Company but the user experience too. To that end, Netflix used the LG conference to announce their new Recommended TV Programme – kind of like THX certification for streamers.

    It’s aimed at consumers who value the quality of internet TV in terms of being the best for accessibility, ease of use and performance. Naturally the new LG webOS 2.0 TVs will be amongst those to receive Netflix approval but expect more as the press conferences go on.

    We're visiting the LG stand soon so expect more on this later.

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