Lypertek has announced a name change for its TEVI true wireless earphones which will now become known as PurePlay Z3.
As if being a player in the competitive world of portable audio wasn’t tough enough, renaming one of your more popular products in Black Friday week clearly requires a stringent degree of planning and coordination, and it seems Lypertek is more than up for the challenge.
From Tuesday 24th November 2020, the Lypertek TEVI true wireless earphones will undergo a branding change to the more descriptive, PurePlay Z3.
Apart from some packaging updates, nothing else will change and the earphones’ specs, which includes up to 70 hour's of battery life, Bluetooth 5.0, Clear Voice Calling and IPX7 waterproofing, remain intact. We reviewed the earphones under their old name earlier in the year.
The name change is designed to give clearer information to customers about the intended use of the product and, according to Lypertek, clears the way for new releases.
Lyperteck’s press release is quoted below:
19th November 2020, Shoreham-by-Sea: Portable audio specialist Lypertek has today announced that their multi award-winning TEVI true wireless earphones will have a new name – Introducing… the PurePlay Z3 true wireless earphones.
This new name is part of a plan to solidify Lypertek’s future as a leading audio brand. This name change will pave the way for new releases, ensuring that Lypertek’s full range of products clearly communicate their intended use, with each group of products making sense to fans of the brand and to new customers.
The Lypertek PurePlay Z3 will have the same specs, design and sound quality as the TEVI. There will be a packaging update - Lypertek has made sure to keep to the minimal and clean box design that proved to be a hit with the TEVI.
With a product release roadmap including an ANC true wireless earphone, and a hybrid-driver true wireless earphone - the PurePlay series has an exciting future ahead.
This name change will be effective from Tuesday 24th November 2020 across all UK and EU seller platforms including Amazon.
The TEVI earphones are currently available as an Amazon Black Friday offer with a 30 percent discount down to £69. The links will automatically switch over to the PurePlay Z3 true wireless earphones on 24th Nov.
Source: Press Release
Image Source: Lypertek