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Loewe enter OLED TV market

Bild it and they might come

by Mark Hodgkinson Jul 29, 2016


  • Loewe is set to launch its first OLED television in September 2016.
    It’s called Bild 7 - bild means picture in German – and will come in two flat screen sizes at 55- and 65-inches and will instantly become the company’s flagship model on release.

    The OLED panel is custom-made for Loewe by LG – who else - to which the German manufacturer will add their own minimalist design, picture processing, an integrated hard disk (PVR) and more.

    Loewe says the Bild 7 incorporates the most advanced OLED panel currently in existence – so presumably it’s the equivalent of the LG G6 - and combines it with Loewe’s proprietary picture processing that they call ‘VantaVision’, a term derived from VantaBlack, the darkest man-made substance ever created.

    The TV supports 4K Ultra HD and HDR (High Dynamic Range), with Dolby Vision to follow shortly after launch. It is also fully compliant with the Ultra HD Premium standard and currently awaiting certification.

    The Bild 7 has an integrated soundbar, incorporating six high-specification active drive units coupled to 120W amplification – twice the power of the speaker system in LG’s flagship 65in G6 ‘Signature’ TV and three times that of the rest of the LG OLED range, they point out. Low-frequency performance is enhanced by the addition of four ‘racetrack’ style ABRs (Auxiliary Bass Radiators), replacing the bass reflex design of previous Loewe models. The TV even incorporates Dolby and DTS surround sound processing so you can add some of Loewe’s optional satellite speakers for proper multichannel output.

    The TV comes with a wall mount, with optional table and floor stands available in matching graphite grey. The floor stand sports a motorised swivel action; the table stand can be specified with or without motorised swivel.

    The Bild 7 incorporates a 1TB hard disk recorder (expandable to 2TB) within its chassis, opening up a range of content-sharing functionality that is unique to Loewe. In addition to operating as a built-in Freeview HD PVR for recording and archiving TV programmes, Loewe’s DR+ hard drive also acts as a video server accessible from other Loewe TV sets in your home network – this function is called DR+ Streaming. Viewers can also pause a programme and pick up where they left off on another DR+-equipped TV in a different room, thanks to DR+ Follow Me.

    The TV’s triple-tuner, dual-channel configuration allows viewers to watch one channel while following a second in picture-in-picture mode and recording a third on the hard drive. And you don't need to be at home to stay in control: Loewe Mobile Recording allows you to schedule recordings when you’re out and about via the Loewe Smart Assist app for Android and iOS smartphones.

    Bluetooth connectivity adds further wireless options, letting you stream music from a smartphone or tablet and listen via the integrated soundbar or an external sound system connected to the TV and Bluetooth headphones can be paired, too

    The Loewe Bild 7 OLED TV is available from September, priced at £4,490 for the 55in screen (Bild 7.55) and £6,490 for the 65in screen (Bild 7.65).

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