Linn to stop manufacturing pre-amplifiers
Another once essential hi-fi component falls prey to innovations in Linn’s DSM players
Leading hi-fi manufacturer - and record label - Linn is forecasting the demise of a long-term hi-fi stalwart by announcing that the company is to end production of all stand-alone pre-amplifiers – having previously, accurately predicted the demise of the CD player back in 2009.
Linn was also one of the first companies to recognise the potential impact of digital streaming when the company introduced its DS product line and created its online music store to allow the first encryption-free downloads of 24-bit Studio Master quality recordings in 2007.
Now, just as Linn’s DS players replaced the CD player, Linn’s DSM players are set to supersede the traditional stand-alone pre-amp.
Linn signalled the beginning of the end for the pre-amp in 2011 when they integrated the networked music capabilities of DS with pre-amp functionality in a single product, the Linn DSM. Customers have been attracted by the flexibility of Linn DSM to handle any music source, from digital streaming to a turntable.
With the recent introduction of additional features such as Linn’s unique Space Optimisation technology and the integration of high-quality streaming services such as TIDAL & Qobuz, the trend has rapidly accelerated in favour of DSM products over the traditional pre-amp.
Linn will help existing and new customers to make the transition from old to new technology with a special promotion offering 10% off the cost of any Linn DSM for consumers trading in a pre-amp from Linn or any other manufacturer from now until 14th August 2015.
Commenting on the decision, Linn Managing Director, Gilad Tiefenbrun, said, “People told us we were crazy when we stopped making CD players but it was simply a reflection of Linn’s development of a superior technology together with changes to how people were consuming music. But, just as the DS offered better performance and flexibility than the CD player, the DSM now outperforms any pre-amplifier while offering so much more functionality.”
Is there still a market for pre-amplifiers or is Linn calling it how it is? Let us know what do you think.
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