LG UK 2018 OLED and Super UHD TVs confirmed
LG UK has unveiled its 2018 TV lineup with an array of new OLED and SUPER UHD models, designed to make the company the leaders in the global premium TV market, with sales for OLED TVs forecast to hit 2.5 million units this year from 1.6 million in 2017.
LG is building upon its legacy as the pioneer of large OLED display technology with the launch of ten new AI-enabled OLED TV models for 2018, including the W8, G8, E8, C8, and B8. Each model boasts a range of design factors from Picture-on-Wall (model 77/65W8), to One Glass Screen (model 65G8), Picture-on-Glass (model 65/55E8) and Cinema Screen design (model 77/65/55C8 and 65/55B8). Screen sizes range from 55 to 77 inches with nine AI-enabled SUPER UHD TVs (model SK95, SK85 and SK80) available in sizes varying from 49 to 75 inches.
With LG's α (Alpha) 9 intelligent processor powering company’s W8, G8, E8 and C8 OLED TV series, viewers will get enhanced image rendering and more accurate colours, in addition to ‘perfect’ black levels. A core innovation of the processor is the four-step process of noise reduction, twice as many steps as conventional techniques. The algorithm allows for greater control to boost the clarity of images affected by artifacts for more effective rendering of smooth gradations. The processor also improves colour performance with advanced mapping capabilities and is designed to support a high frame rate (HFR) for producing smoother and clearer motion images at 120 frames per second
LG’s 2018 AI-enabled SUPER UHD line-up is powered by LG's α (Alpha) 7, the same as found in the B8 series. The premium LED LCDs all feature a combinationof Nano Cell and FALD backlighting for deeper blacks, enhanced image rendering, improved shadow details and accurate colours from the widest viewing angles. To complement the upgraded viewing experience, the new SUPER UHD TVs also support Dolby Atmos for an immersive audio-visual experience.
With AI functionality embedded in the sets, LG TV viewers can speak directly into the remote control to use voice assistant technology. This is achieved by employing Natural Language Processing (NLP) to deliver intelligent voice-activated control and connectivity based on LG’s exclusive deep learning platform, Deep ThinQ. LG’s ThinQ AI-enabled TVs support services based on the Electronic Program Guide (EPG) to deliver real-time information and locate channels offering the desired content. Viewers can say “search for this movie’s soundtrack” or “turn off the TV when this program is over” without repeating the program’s title or specifying a time.
LG’s ThinQ TVs can function as smart home hubs and can access other smart home products such as robotic vacuum cleaners, air conditioners/purifiers, smart lights, smart speakers andother devices that connect to the TV via Wi-Fi or Bluetooth.
NLP will be available in 14 countries: Australia, Brazil, Canada, France, Germany, Italy, Korea, Mexico, Poland, Russia, Spain, the UK, the US and Turkey.
“Our top-tier OLED and SUPER UHD TV lineup for 2018 demonstrates the highest advancement in TV technology,” said Brian Kwon, president of LG’s Home Entertainment Company. “LG continues to be at the forefront of the global display industry by offering consumers the best possible viewing experience with technologies such as ThinQ AI and advanced industry-leading processors.”
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