LG has long been in to the idea of premiumistation but they are looking to take it a step further with their new ultra-premium brand, LG SIGNATURE.
The range encompasses a variety of products with, obviously, the HDR 4K LG SIGNATURE Premium OLED TV of the greatest interest to us. On the face of it, quite a lot of what makes these ‘SIGNATURE’ products owes a lot to the design. Each product in the LG SIGNATURE lineup was designed by a special team within LG with input from leading design experts. LG SIGNATURE will initially consist of a television, refrigerator, washing machine and air purifier, with more products to be added as the brand expands.
To achieve the streamlined look of LG SIGNATURE, the products were stripped of features that detracted from the brand’s design philosophy – The Art of Essence – with emphasis placed on elevated form and functionality.
What we know about the SIGNATURE OLED TV, so far, is that it is flat, rather than curved, which is good news, and naturally it will conform to the Ultra HD Alliance premium specs for an HDR TV. It has a 10-bit panel and processing and is claimed to hit 99% of the DCI colour space and is compatible with Dolby Vision. It will also sport the latest revision of LGs Smart TV platform, webOS 3.0 and, well, it looks very nice with an elegant glass body; it’s just 2.57mm thick (the same as 4 stacked credit cards). The G6 also incorporates a speaker system that doubles as a stand which can also fold back if you want to wall-mount.
We have an inkling that LG might have taken some cues from the Panasonic engineers with the CZ950/ CZ952 and frankly we can’t wait to get hands-on.
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