LG rolls out Signature OLED R TV with UK preorders

Don’t forget one for the bedroom… and the kitchen, oh and the kids will want one too...

by Andy Bassett
TV News

24

LG rolls out Signature OLED R TV with UK preorders

LG is now taking global orders for its long awaited Signature OLED R rollable TV. Chances are, for most of us, that wait will continue.

Demoed at CES in 2018 and unveiled more officially at CES 2019, the road to market has been a long one for LG’s ground-breaking flexible flagship OLED TV but UK customers can now finally get their hands on this one of a kind television for the retail price of £99,999.  

Made available in South Korea in October last year, pre-orders for key territories across the rest of the world are now being taken and since each one is handmade to order by professionals at LG’s domestic factory and finished with a craftsman-like attention to detail, including the option to personalise a unit with the engraving of a name or message, it’s unlikely customers will be able to check one out at their local Richer Sounds prior to coughing up the readies.  

Exclusivity aside, the OLED R offers a flexible 65-inch 4K OLED display created from one sheet of glass and featuring a brushed aluminum casing. There’s a 4.2 channel, 100W sound system which uses Kevlar diaphragms behind a Kvadrat speaker cover. Connectivity includes LG’s usual array of four HDMIs and three USBs and there’s support for Dolby Vision, HDR10 and HLG HDR standards.   

But the key attraction is of course the ability for the screen to roll into and out of its base unit. With three distinct modes/heights - each with a unique purpose - customers will be able to ensure the OLED R complements the environment with a stylish look and appropriate functionality. 

LG rolls out Signature OLED R TV with UK preorders
LG Signature OLED R rollable TV

In Full View mode, the display is completely unfurled for a full OLED viewing experience which takes advantage of the self illuminating nature of OLED pixels to showcase sharper images with stronger contrast. In Line View, only the top most part of the screen is visible, allowing news, photos and graphics such as album art from music streaming services to be see. Finally, Zero View is the the ultimate in visual discretion as the display is completely contained in the base though the sound system can still be used to fill the room with music. 

If you’ve recently won the lottery or are an EPL footballer, pre-orders can be made at the official site. If you do get hold of one, have your representatives leave a comment in the discussion thread, the rest of us would very much like to hear about it!   

Source: Press release
Image Source: LG

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