With their OLED image quality and latest gaming features, LG and Microsoft feel their signature products are made for each other.
In order to highlight the synergy between their products, LG Electronics and Microsoft have entered into an exclusive marketing partnership whereby LG OLED TV becomes the official TV partner of Microsoft’s new Xbox Series X console across Europe, Africa, Middle East and Asia-Pacific.
The two companies plan on holding special events at participating retail locations to provide consumers the opportunity to experience gaming on LG’s 2020 OLED TV models and Xbox’s latest console - an experience that, according to the press release, amounts to ‘sheer exhilaration’.
LG has spent some time preparing for the new generation of consoles by first introducing HDMI 2.1 on its 2019 OLED TVs before settling on a 40gbps version of the protocol for its 2020 models which allows delivery of the latest HDMI specifications, including Variable Refresh Rate (VRR), Auto Low Latency Mode (ALLM) and enhanced return audio channel (eARC). These gaming and audio features combine to provide an improved gaming experience, especially when combined with LG OLED TV’s ultra fast 1ms response time with input lag as low as 12ms. And with all four of the TV’s HDMI ports supporting these features, plus 4K 120Hz video support, LG’s OLEDs can handle multiple simultaneous setups from consoles, AV receivers and PCs.
LG’s entire 2020 lineup of OLED TVs features support for the new HGiG (HDR Gaming Interest Group) profile which ensures correct delivery of HDR on titles that support the format, and the latest CX series of OLEDs even has a gamer friendly 48-inch model for bedroom based Xbox Series X owners.
The Xbox Series X supports the Dolby Atmos object based audio format and, with Dolby Vision coming soon, the console is well suited to partnering with LG’s OLED TVs which are compatible with these features out of the box.
Gamers also needn’t worry about the impact long sessions might have on their eyes since the the display panels used in LG’s OLED TV have been Eye Comfort Display certified by TÜV Rhineland for minimal blue light emissions and a flicker free experience. These findings were recently verified by Underwriters Laboratories.
S.P. Baik, head of the TV product planning division of LG’s Home Entertainment Company, commented, “We take the needs of gamers very seriously when developing our OLED TVs so to be able to be an official partner to Xbox Series X is a partnership that is very meaningful to us. We’re confident that the heightened visual quality from combining LG OLED TV and Xbox Series X will blow gamers away.”
If you own a 2019 or 2020 LG OLED and plan on getting an Xbox Series X/S, why not pop into the discussion thread and let everyone know what your experience has been like.
Source: Press Release
Image Source: LG Electronics