True to form, LG has lifted the lid on most of its CES 2016 TV line-up ahead of the event opening. Leading the company’s IPS TV offerings will be the 65-inch Ultra HD 4K, UH9500 and 86-inch UH9550 and SUPER UHD TV 65-inch UH8500 and 75-inch UH8550. LG will also take the wraps off its first production-ready 98-inch 8K SUPER UHD TV with plans to begin shipping in the second half of 2016.The premium SUPER UHD TV (slight similarity to the Samsung naming convention there) models offer higher colour reproduction rate, advanced picture and sound-enhancing features including HDR (high dynamic range) and LG’s alluring ULTRA Slim design.
Both LG’s top-of-the-line UH9500 and UH9550 units boast the most advanced IPS display in the industry with innovations such as True Black Panel and Contrast Maximizer. True Black Panel is a proprietary technology that minimizes reflections and enhances contrast ratio for a more comfortable viewing experience while Contrast Maximizer delivers more depth and contrast by separating objects from their backgrounds.
HDR Plus is the technology that enables the UH9500 and UH9550 to show 4K HDR content as they were meant to be seen, although some more details on what that actually means would be welcome. LG’s ULTRA Luminance technology enhances contrast between dark and bright areas, for the HDR effect. And with HDR-compatible HDMI ports and an SDR-to-HDR conversation engine, viewers can enjoy near-HDR content from any standard source. Let’s hope its better than 2D to 3D conversion.
To enhance colour reproduction, LG’s ColorPrime Plus magnifies the range of colours that can be displayed on the screen. The technology utilizes a broadened colour spectrum to render a wider range of hues and shades. Another innovation, Billion Rich Colors, uses the 10-bit panel and 10-bit processing power to give the UH9500 and UH9550 the ability to render over one billion possible colours. And with support for BT.2020, the next-generation standard for broadcast and distribution, these TV models promise to be more future-proof.
The UH9500 employs LG’s new design concept, making it even thinner than its predecessor. By reducing the gaps between the panel and back cover chassis, the ultra-thin 6.6mm screen depth and near invisible bezels combine to give the appearance of the TV floating on air. And the UH9500 is also blessed with some unusual audio capabilities. LG worked with harman/kardon to develop a speaker system that could deliver high quality, detailed sound. LG’s new Magic Sound Tuning function measures and analyses the viewer’s environment and makes adjustments to customize the sound to the room’s specific conditions.
Similar to the UH9500 and UH9550 in features, the UH8500 and UH8550 also offer ColorPrime Plus, Billion Rich Colors, ULTRA Luminance and Contrast Maximizer in a slightly different design configuration.
“We’re confident our newest HDR-enabled SUPER UHD TVs in 2016 will generate much excitement not in the industry, but also with consumers in general,” said Brian Kwon, President and CEO at LG’s Home Entertainment Company. “We are the only company with a dual strategy focused on both OLED and IPS TV technologies and this is proof that we are not prioritizing one display over the other.”
Speaking of OLEDs, where’s the news on those LG?
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