iPhone 5S is outselling the iPhone 5C by 3 to 1 in the UK
UK is far more Apple friendly than mainland Europe
Whilst it is ‘doing a job’ for Apple, sales of the iPhone 5C are three times less than that of the 5S in the UK marketplace.
The iPhone 5C was Apple’s first ever ‘budget’ handset, although it’s not drastically cheaper than the flagship model and it has helped attract customers in lower income brackets in to Cupertino’s lair, according to a report by Kantar Worldpanel ComTech.
A survey of US customers revealed that nearly half of new 5C owners had made the switch from other brands, notably Samsung, whilst those buying a 5S were far more likely to have done so by following an upgrade path from the iPhone 5 - 80% of those asked confirmed they were upgrading from an older iPhone.
Mainland Europe loves Android and, increasingly, Windows.The release of the new iPhones helped give iOS a boost with its market share increasing but Android stays well ahead in Europe, with a 70.9% share, compared to Apple’s 15.8%. On the back of the cheaper Nokia Lumia handsets, Windows Mobile is showing very good progress, currently claiming 10.2% of all European smartphone sales.
Elsewhere, the new releases have seen more spectacular results for Apple. In Japan, where the iPhone is now available via the country’s largest carrier NTT DoCoMo, Apple’s share rose to an incredibly impressive 76.1% during October.Japan and the US are iPhone fanaticsThe US also remains iPhone crazy with iOS’s hold on the market increasing to 52.8% in October 2013, whilst the UK is more accommodating to Apple than most of mainland Europe, with an IOS sales share of 28.7% in the last 3 months. As noted above, the iPhone 5S is doing the bulk of the work for Apple, outselling the 5C by a 3:1 ratio.
To comment on what you've read here, click the Discussion tab and post a reply.