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IFA 2017: Toshiba re-enters market with 4K OLED HDR TV

Back with a bang with the X97

by Mark Hodgkinson Aug 31, 2017 at 12:14 PM

  • The Toshiba brand is now wholly owned by Vestel but clearly these TVs have panels sourced from LG Display
    The Toshiba X98 OLED come in 55 and 65-inch screen sizes and are claimed to be able deliver 99% of the DCI-P3 colour space using 10-bit panels They are HDR 10 compatible as well as supporting Dolby Vision which they say is the preferred HDR format of world-renowned movie makers. As Dolby Vision compatible TVs, they are capable of delivering scene-by-scene picture accuracy, reading and calculating exactly the right brightness level for every individual TV frame.

    Set to make TV the future of home entertainment, Toshiba has also designed both models to support Hybrid Log Gamma or “HLG”. This compatibility means that they will soon be capable of reproducing all the intended HDR imagery without the help of any additional HDR content sources or devices, such as subscription-based on demand services and Ultra-HD Blu-ray players.

    Both TVs feature MEMC (motion estimation/motion compensation) processing allowing for smoother motion and viewers can also connect to the ‘next generation’ of entertainment through the Toshiba Smart Portal. As well as offering plenty of access to 4k content through Netflix and YouTube they are ensuring greater variety through the Opera TV Store. The Opera TV Store encompasses everything from the latest films and TV series to sports, music, news and e-gaming. For even more entertainment options, viewers can plug in their Ultra HD Blu-ray players and games consoles using any of the TVs’ 4 HDMI inputs.

    Both TVs come with DTS TruSurround and DTS HD features to enhance the audio experience.

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