IFA 2017: Sony Launch Three New Home Cinema Projectors

Something for every budget?

by hodg100 Aug 31, 2017 at 11:55 AM

  • Sony has enhanced its line-up of Home Cinema projectors with three new models that bring a 4K HDR viewing experience to the home.
    All models deliver high-contrast and detail-packed images thanks to Sony’s native SXRD panel. This is combined with Reality Creation resolution processing technology that uses a unique Sony algorithm to map pixels, for consistently crisp images.

    The three new models introduced at IFA are:
    • The VPL-VW760ES premium laser light source projector in a compact design
    • The versatile VPL-VW360ES with an adjustable image quality function, suited for viewing various types of content.
    • The VPL-VW260ES which delivers 4K HDR images whilst remaining cost effective

    To make sure viewers can enjoy any kind of HDR content - excluding HDR10+ and Dolby Vision - in addition to HDR10, which is the standard HDR format for UHD, the new projectors also support HLG for broadcast and online content.

    All of these models are designed with Sony’s commitment in mind to bring the most ‘true to reality’ images to our customers,” said Thomas Issa, Product Manager at Sony Professional Solutions Europe. “All three feature-packed 4K HDR projectors, from the cost-effective VPL-VW260ES to the premium VPL-VW760ES, have breathtakingly-real picture quality. So, whether viewers are watching the latest action film or a sporting event they’ll feel truly immersed in the experience.”

    The VPL-VW760ES produces images using a laser light source with 2,000 lumens. The technology ensures high-dynamic contrast with new light level control that adjusts to the brightness of the scene in real-time, so bright scenes appear more vivid and darker scenes have more depth. TRILUMINOS produces a broader colour range than standard projector systems, with more tones and textures and Motionflow technology reacts to fast moving scenes to stabilise images, preventing any blur or pixelation. Because of its compact size (496mm in depth), it is - 40% smaller than the current laser light source model, meaning the projector can be easily installed on a shelf or it can hang from the ceiling.

    The versatile VPL-VW360ES allows viewers to experience the 4K HDR with 1,500 lumens of brightness. The model will replace the VPL-VW320ES but adds extra features to reproduce more realistic images including an Advanced Iris for 200,000:1 dynamic contrast and picture positioning memory to adjust to the aspect ratio of whatever content is being shown.

    The VPL-VW260ES delivers a 4K HDR with 1,500 lumens projector and includes many of the features of the other two projectors, including a native 4K SXRD panel, Reality Creation and TRILUMINOS at a cost-effective price point. Both the VPL-VW360ES and the VPL-VW260ES come in black and premium white colours to fit into various customer environments. Their compact size, 2.06 zoom and wide lens shift make them easy to install.

    The VPL-VW360ES and VPL-VW260ES are available now across Europe. The VPL-VW760ES is shipping from November 2017.

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