How, where and who will you be watching the World Cup with?

Do you fast-forward Adrian Chiles?

by hodg100 Jun 11, 2014 at 11:19 AM


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    How, where and who will you be watching the World Cup with?
    With kick-off in Brazil just only 24 hours away, we’re all readying ourselves for a summer of football fever.
    But just how, where and who will you be watching it with? A survey is what’s needed and Samsung has stepped in by commissioning an independent study to reveal the nation’s World Cup viewing behaviour.

    The survey of 2,000 people found that when it comes to where the nation is planning to watch the football, at home with the family is the most popular choice amongst 41% of the UK population, with just over one in ten fans planning to watch the action play out in the pub. The top places Brits will be watching the action and the people they will be watching with are revealed to be;

    1. At home with family – 41%
    2. At home alone – 23%
    3. At home with friends – 18%
    4. In the pub – 12%

    The ‘Out Of The Office’ rule

    Whilst a lot of the footballing action will take place outside of working hours, employers can still expect to see a change in their workforce for the next month.

    More than a quarter (27%) of fans admit to having booked time off work so they can ‘kick’ back and enjoy games, with one in ten admitting that they have not told their boss that's why they have booked the time off. Why keep it a secret, there should be no shame in it?

    A further one in ten admit they will reschedule important meetings so they don't interfere with watching key matches but with most games set to kick off late evening, that shouldn’t be a huge issue for most.


    With live pause allowing viewers to control how they watch TV, it’s no surprise that it is set to feature highly on how people are planning on watching the football this summer.

    Advert breaks and commentators/presenters are the top casualties of the live pause button - more than a third (38%) of Brits stated they will live pause and skip over breaks and the chatter of presenters before and during the match, with Adrian Chiles being pulled out as the presenter football fans most want to ‘live pause’ – 26% admit they are likely to skip past his commentary.

    Is that a bit harsh on Chilesy or is that Brummie accent just too much for you?

    Football on repeat

    With the action playing out in the Southern Hemisphere, match timings are set to have a huge impact on how fans watch matches. Nearly half (44%) of football fans are planning on recording matches to watch at a time that suits them better than the scheduled broadcast time, and a further 22% admit they will have no qualms about switching off half way through and recording the second half if the match is boring. Quitters!
    Are you a closet football pundit?
    40% of football fans plan to record matches as well as watch them live so they can re-watch them at a later date to critique and relive the game. I can probably count myself amongst those and the 45% of fans who are optimistically planning on recording games so they can relive every goal and a further third (32%) will be recording games so they can then pick apart the match in detail.

    Is that you, do you fancy yourself as a bit of a Gary Neville?

    A Samsung spokesperson commented, “It’s clear that technology is set to play a large part in the viewing experience of football fans this summer with tablets, smartphones and smart TV’s all featuring heavily on how we plan to watch the football and technologies such as ‘live pause’ and recording being a key part of how we view each match. ”

    We’ve covered a lot of this kind of stuff in the run up to the tournament and, indeed, the Samsung Smart TV products have featured high in those guides but just how will you be watching?

    Tell us your habits and hopes. Don’t be shy, you can’t be worse than me!


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