Hisense UK launch new website

Going premium

by hodg100 Sep 11, 2017 at 10:08 AM


  • Hisense UK has just launched its new UK website offering a refreshed premium look and improved customer journey.
    The site, says the company, is the culmination of months of research and design, which constitutes just one part of Hisense UK’s continued investment in the brand throughout 2017.

    With 80,000 employees globally, including manufacturing and R&D facilities around the world, Hisense was recently announced as official partners of the 2018 FIFA World Cup and closer to home, Hisense UK signed a sponsorship deal with Aston Villa – well, you can’t always get it right, we suppose! The continued investment in the brand is also being replicated and supported by retailers, including a recent TV advertising campaign alongside retailers such as AO and Argos– the latter have also featured the Hisense 5300 on the back cover of their latest catalogue.

    The new website is intended to mark a shift in the perception of Hisense from a purely budget brand to one which is focused on high quality and value. Five percent of all Hisense profits are re-invested into the global R&D teams to further develop and improve the Hisense offering.

    The brand has also developed its customer support network and service team in recent months, aimed at increasing consumer confidence in the comparatively new brand as it continues its growth within Britain’s consumer electronics marketplace.

    Arun Bhatoye, Head of Marketing at Hisense UK said: “We know that many consumers naturally are hesitant when it comes to investing in a new brand. TVs and White Goods are typically highly considered purchases so our investment in the brand & new website is designed to help customers feel at ease throughout that purchase or research journey.

    2017 has been a strong year for Hisense UK and we look forward to working alongside FIFA for the 2018 World Cup and a little closer to home as we continue to activate our sponsorship deal with Aston Villa.”

    Here’s the link in case you wanted to take a look: www.hisense.co.uk

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