Hisense U8QF TV heads UK 2020 range

UK gets VIDAA U4 smart OS update

by Andy Bassett

Hisense announces its UK TV range for 2020 with the higher end U8QF and U7QF models featuring Quantum Dot Colour Technology and both Dolby Vision and HDR10+ HDR support.

With its 2020 TVs available in the UK now, the Chinese TV maker is taking the next steps in its bid to bring great TV technology and affordable prices to these shores.

At the premium end of the models is the flagship U8QF, closely followed by the U7QF, which has a slightly lower price and comes in 50-, 55- and 65-inch screen sizes. Both the U8 and U7 are Ultra HD Premium certified 4K smart TVs which means they exceed the UHD Alliance specifications for an Ultra High Definition TV, guaranteeing 4K clarity with over 8 million pixels.

Hisense U8QF

Bringing Quantum Dot Technology to both models means they can deliver over 1 billion colours, ensuring the images get as close to true life as possible. 

In addition, both the U8QF and U7QF are equipped with a Direct Lit LED Panel, with the top of the range U8 using Full Array Dimming Pro to control the brightness and contrast and the U7 sporting Full Array Local Dimming, which presumably uses fewer dimming zones, though no zone numbers have been cited by Hisense for the TVs. 

Joining TV makers such as Panasonic, Philips and fellow Chinese firm TCL, Hisense has implemented support for both Dolby Vision and HDR10+ dynamic metadata HDR formats meaning you don’t need to concern yourself with compatibility issues in your movie disc collection. There’s support for the HLG HDR standard too. 

On the sound side of the AV experience offered by Hisense’s latest, is support for Dolby Atmos, which is delivered via a built-in front-firing speaker specially tuned by JBL on the U8QF. 

Hisense U7QF

Meanwhile, the smart TV side of the operation is handled by Hisense’s latest version of its VIDAA smartOS on the high end models. VIDAA U4 delivers a personalised, intuitive and smart experience so that content from the likes of Netflix, Prime Video, YouTube, Rakuten TV and Freeview Play is easily accessible and intelligently presented via a new Launcher layout. To make searching for new content even easier, simply highlight the apps you are interested in to view recommended shows or movies without the need to open the individual app. And with Amazon Alexa built in, you just need to ask, and Alexa will do the rest.

Moving on to the company’s mid range options for 2020, the A7500F and AE7400F models bring  4K HDR, Dolby Vision and a wide colour gamut to to bring a superior image to the screen, while sound is handled by DTS Virtual: X which automatically enhances dialogue for a clearer audio experience.

Hisense A7500F

In addition, the A7500F, which is available in 43- and 50-inch versions, has a Sports and a Game mode which reduces motion blur using MEMC (Motion Estimation, Motion Compensation) technology, and enables a fast input lag of less than 20ms, respectively. 

At the entry level end of range are A7300F, which comes in 43-,50-,55- and 65-inches and the A7100F which is available in 58-,70- and 75-inch variants. 

Belying their more affordable status, both models have a near bezel-less design to create an almost edge to edge immersive viewing experience and feature 4K Ultra HD Resolution, with UHD AI Upscaling, Sports Mode, Alexa built-in and Bluetooth connectivity.  

Hisense A7100F

Arun Bhatoye, Senior Marketing Manager at Hisense UK, said “We’re delighted to announce the launch of our 2020 range. There are some fantastic new features available throughout the range, both from a visual and an audio perspective, which we know consumers will love. The picture quality coming through our latest offering of Quantum Dot is simply stunning and further extends the choice of TVs from Hisense.

2019 was a big year for Hisense as we celebrated our 50th anniversary, and we’re excited to share our new range for 2020. Offering customers great specifications, quality products and choice is key to our continued growth, meaning that no matter what consumers are looking for, we can offer them a product they can trust. We’re confident this latest range achieves just that.

AVForums spoke to Arun about Hisense’s plans for 2020 at this year’s CES. Here’s what he had to say.

Would you be interested in a Hisense TV this year? Let us know what you think about this latest news.

Source: Press Release
Image Source: Hisense

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