Hisense increases Laser TV sales following Euros

TV company scores with Euros sponsorship

by Andy Bassett
TV News

Hisense increases Laser TV sales following Euros

Hisense has announced it has seen an uplift in sales of its Laser TV products as a direct result of the company’s sponsorship of the 2020 Euros.

It’s no surprise that linking a product or brand to a high visibility event with millions of followers is good for business, why else would companies sink huge sums of money into sponsorship agreements?

For Hisense, the world’s 4th biggest TV manufacturer, this has certainly paid off as the company has just revealed a ten fold year-on-year increase in sales of Laser TVs between January and June 2021; partially driven by Hisense’s sponsorship of the Euros which helped promote features including the large screen, Ultra-HD, high picture quality and immersive sound.

The presence of laser projections systems (‘Laser TVs’ as per the company’s marketing) in Hisense’s 2021 TV lineup is a first for UK consumers and its L5 range includes the, 88- and 100-inch models which utilise an ultra short throw engine, ambient light rejecting screens and a built-in tuner with smart TV functions and Freeview Play - hence the ‘TV’ tag rather than projector description. With 4K resolution and Dolby Atmos support, the expected image and sound quality are present, and low blue light certification and a safety sensor make them family friendly.  

Hisense increases Laser TV sales following Euros
Hisense sponsored the Euro 2020 tournament

Postponed from its original summer 2020 slot, the rescheduled Euros were seen as the first significant sporting event to take place in the wake of the ongoing coronavirus pandemic and there was certainly an appetite for the thrills and tension that England’s moral boosting charge through to its first major competition final in 55 years brought. 

Meanwhile, Hisense continues to push forward with technological innovation in areas such as chip design and A.I taking place worldwide in its 16 R&D centres and 17 production bases, while the company’s dedication to sports marketing successfully boosts enterprise presence but also leads to better sales, say Hisense’s senior bosses.  

The brand will continue its sports marketing drive into next year, with the women’s Euros tournament hosted in England and the 2022 FIFA World Cup due to take place in Qatar in November - let’s hope both England and Hisense’s good fortune is replicated. 

Source: Press Release
Image Source: Argos

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