Hisense enter the premium market with MU9700 and MU8700 4K TVs

Ultra HD Premium at a competitive price

by Steve Withers Jan 17, 2017 at 2:23 PM

  • Hisense will be moving into the premium end of the UK market when they release the MU9700 and MU8700 Ultra HD TVs later this year.
    The Chinese manufacturer looks to build on their successful range of TVs in 2016 with a new flagship model that not only looks to increase the peak brightness to 1,000 nits and deliver 85% of Rec. 2020 but will also achieve Ultra HD Premium certification. This Ultra HD 4K TV uses a full array backlight with around 150 local dimming zones and comes in a single screen size of 70-inches. The MU9700 will support High Dynamic Range, specifically HDR 10, and might also support Hybrid Log-Gamma (HLG), although Hisense couldn't confirm that at CES. The TV uses HDMI 2.0a inputs, with covers at the rear for tidier cable management, along with a dedicated game mode for both SDR and HDR games. There's also Amazon HDR and Netflix HDR, along Freeview Play. Hisense haven't confirmed pricing yet but the MU9700 should be available in June.

    Along with the flagship MU9700, Hisense will also be releasing a mid-range model called the MU8700. This new 4K Ultra HD TV comes in 55- and 65-inch screen sizes and uses edge LED backlighting with local dimming. The MU8700 can also deliver 1,000 nits of peak brightness and 85% of Rec. 2020, it supports HDR 10 and is Ultra HD Premium certified. As with the MU9700, the MU8700 might support HLG but Hisense were unable to confirm this yet. The TV uses a central stand that looks very similar to Samsung's, there are HDMI 2.0a inputs and covers over the connections for tidier cable management. There's Amazon HDR and Netflix HDR, along Freeview Play, as well as a dedicated game mode for both SDR and HDR gaming. Although Hisense haven't announced any pricing yet, the 55MU8700 and 65MU8700 will be released in the UK in July/August.

    Watch our videos of the TVs from CES:

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