Hisense announces US TV and soundbar ranges for 2021

UK and Europe miss out

by Andy Bassett

Hisense’s 2021 home entertainment product range destined for the US market includes top-end XD Dual-LED, 8K and Laser TV’s delivering screen sizes up to 120-inches, plus new soundbars.

TV maker and home electronics firm Hisense has been carving out chunks of the US market for a number of years now and recent data comparing Jan - Dec 2019 with the same period in 2020 has shown the company had the largest increase in LCD TV market share in North America and is also the fastest growing of the top five TV brands in the territory too.

To continue this growth, a new lineup of TV’s for 2021 has been unveiled which features screen sizes from 32- to 120-inches, Quantum Dot technology, ultra high speed HDMI, multiple content platforms and smart home technologies.

Unfortunately, for TV fans in the UK and Europe keen to see what the Chinese TV firm can offer as an alternative to the LGs and Samsungs of this world, all the models below are destined for the US market.

U9DG Series: 4K ULED XD TV with Dual-Cell Technology

  •  75-inch ($3,499.99 MSRP) available summer 2021  

At the flagship end of the scale is the slim bezel, 75-inch U9DG which uses Hisense’s Dual Cell Technology and layers a luminance control panel behind the 4K panel to manage grayscale and colour more precisely. The resulting 2 million plus dimming zones means a static contrast ratio of 150,000:1 and a dynamic contrast ratio 2,000,000:1 leading to greater detail across light and dark scenes. 

Quantum Dot technology means richer colours and the image quality is further supported by Dolby Vision IQ which delivers a perfect picture in the room regardless of lighting conditions. There’s also HDR10+/HDR10/HLG high dynamic range compatibility and Filmmaker Mode and IMAX Enhanced certification ensure content is presented as the creator intended.

Ultra-high speed HDMI means gaming fans can benefit from Variable Refresh Rate (VRR), and there’s also support for FreeSync Premium. 

Hisense announces US TV and soundbar ranges for 2021
Hisense U9DG Series 4K ULED XD TV with Dual-Cell Technology

On the audio front, the U9DG supports Dolby Atmos from the TV’s built-in speakers and it also features eARC and is WiSA Ready.

Smart features come courtesy of the Android TV OS and built-in Google Assistant which allows hands free searching for content plus control of the TV and smart devices around the home using just voice commands.

U800GR Series: 8K Roku TV with ULED Premium Technology

  • 75-inch ($3,199.99 MSRP) available summer 2021  

Another premium TV option is the new 8K ULED U800GR series, available in a 75-inch screen size and featuring 33 million pixels and four times the depth and clarity of a 4K TV.

The U800GR Series uses ULED Premium Technology along with Quantum Dot technology and can deliver up to 1,000 nit peak brightness with its 180 local dimming zones. The native 120Hz panel also uses 480 Motion Rate and, with 8K Upscaler, regular HD and 4K sources can deliver improved picture quality as pixels are adjusted to produce a more realistic image, regardless of the content resolution.

Hisense announces US TV and soundbar ranges for 2021
Hisense U800GR Series 8K Roku TV 

The U800GR is compatible with Dolby Atmos, and the Roku OS 10 streaming platform receives regular free software updates delivering new features over time including an enhanced Live TV Channel Guide, Automatic Wi-Fi Network Recommendation, Automatic Game Console Configuration and more. 

With AirPlay 2, customers can stream, control and share their favourite content directly from iPhone or Mac to the U800GR and, alongside the Roku voice remote, it’s easy to control the entertainment through voice commands with Alexa, Google Assistant and Siri via HomeKit. 

U8G Series:  ‘Best in Class’ TV

  • 65-inch ($1,299.99 MSRP)
  • 55-inch ($949.99 MSRP) 
  • Available May 2021

Replacing the popular H9 range, the 4K Quantum Dot U8G Series provides a high quality option for those looking for a best in class TV without necessarily moving to 8K. 

The U8G Series panel features up to 360 FALD zones and can deliver 1,500 nit peak brightness plus greater than 10,000:1 contrast ratio. 

Dolby Vision IQ and HDR10+/HDR10 support help deliver a superior image quality and gamers will like the FreeSync Premium inclusion plus the VRR and eARC delivered via ultra-high speed HDMI.

Consumers can enjoy a cinematic experience with IMAX Enhanced and Filmmaker Mode while the audio is enhanced with Dolby Atmos, and WiSA Ready certification ensures the U8G is ready for a true wireless home theatre set up.

Hisense announces US TV and soundbar ranges for 2021
Hisense U8G Series TV

From a design perspective the newly designed anti-glare, anti-reflection screen gives the impression of a floating glass display.

The Android TV OS allows easy access to the most popular streaming services, including Netflix, Hulu, Disney+, Amazon Prime Video, HBO Max, YouTube, and others, while the in-bezel mics combine with Google Assistant to provide users with voice control over searching for content, managing their tasks or controlling smart home devices. 

U7G Series: ‘Next-Level Gaming’ 

  • 75-inch ($1399.99 MSRP)
  • 65-inch ($949.99 MSRP)
  • 55-inch ($749.99 MSRP) 
  • Available summer 2021

The U7G Series features a screen with a 120Hz refresh rate, 120 dimming zones and 1,000 nit peak brightness and matches many of the U8G specifications too, including IMAX Enhanced, Filmmaker Mode, Dolby Vision IQ and HDR10+/HDR10/HLG along with premium audio enhancements such as Dolby Atmos, eARC and it also comes WiSA Ready. 

However, the U7G, which replaces the H8 Series, is aimed at gamers too with ultra-high speed HDMI and Game Mode Pro so they can get the best out of the new generation gaming consoles that support higher quality images and refresh rates. 

Hisense announces US TV and soundbar ranges for 2021
Hisense U7G Series TV

Game Mode Pro recognises gaming sequences and automatically optimises display settings with automatic low-latency mode (ALLM), FreeSync Premium and VRR to minimising input lag, screen jitter, and frame tearing. The feature brings players faster response times, minimal motion blur and halo effects and immersive surround sound.

Like the U8G Series, the U7G uses Android TV enabling the same smart features and access to the same vast quantity of streaming services and content. 

U6G Series: Affordable 4K with Bigger Screens and ULED Upgrades 

  • 75-inch ($1,099.99 MSRP)
  • 65-inch ($749.99 MSRP)
  • 55-inch ($$549.99 MSRP) 
  • 50-inch ($499.99 MSRP)
  • Available now

To continue Hisense’s 2020 success, the ULED Series lineup expands to include the U6G, delivering ULED technology, Quantum Dots, Dolby Atmos, Dolby Vision, HDR10, HDR10+, HLG, 60Hz refresh rate, up to 60 FALD zones and 600 nit peak brightness to even more models and screen sizes.

Hisense announces US TV and soundbar ranges for 2021
Hisense U6G Series specifications

The U6G comes in 50, 55, 65, and 75-inch options and also includes Filmmaker Mode, automatic low-latency mode (ALLM), Android TV,  Google Assistant and Chromecast.

A6G, R6 and R7 Series: Smart TVs for Every Budget 

Catering for every budget and serving as TVs for offices, bedrooms and kitchens, the 4K A6G, R6 and R7 Series models come in a range of screen sizes starting at 43-inches and moving up to 75-inches. 

The TVs offer Roku and Android smart platforms but now also include Hisense’s own VIDAA 5 OS, which is one of the fastest operating systems on the market with a unique search system, according to the company. With access to more than 600 fully integrated apps, and now compatible with Google Assistant, VIDAA 5 offers plenty for those on a budget.

Prices start at $299.99 and go up to $1,100 with the A6 Series available now and the R6 and R7 models coming in the autumn.

L5 4K Ultra Short Throw Laser Cinema 

  • L5 Laser Cinema is available now for $4999.99 MSRP

As a means of experiencing big screen entertainment in family rooms, laser TVs and ultra short throw projectors are proving incredibly popular as they offer many benefits over the largest, most expensive big screen TVs.

Hisense announces US TV and soundbar ranges for 2021
Hisense L5F Laser Cinema

Hisense has unveiled its laser TV for 2021, the L5F Laser Cinema which comes with a perfectly-paired 120-inch ALR projector screen.

The L5’s blue laser light source produces sharp and smoothly precise images which exceed the standard 4K colour range and, with built-in speakers and dbx-tv cinematic sound plus Android TV, the L5F is an ideal source for watching sports, enjoying fast-action movies and gaming. 

HS Series Soundbars

  • HS312 ($399.99)
  • HS219 ($279.99)
  • HS212F ($199.99)
  • Available spring 2021 

Designed to augment the TV experience, the new HS Series of soundbars features a compact and sleek design that makes them easy to place and connect.

Comprising of three models, the HS212F (120 watts), the four speaker HS219 (320 watts), and the Dolby Atmos supporting HS312 (300 watts) the HS soundbars all come equipped with Bluetooth, custom Sound Modes for various content and a wireless subwoofer.

Hisense announces US TV and soundbar ranges for 2021
Hisense HS212F soundbar

The Hisense soundbars also feature EzPlay, which allows users to control the soundbars with their Hisense remote. EzPlay will be available for all current and new soundbars through a software update and will be compatible with the U7, U8 and U9 Series TVs. 

David Gold, President of Hisense USA, said, “The company’s continued growth and rapid rise in rankings is a testament to our success in the U.S. We’re continuing to build on our high-performing and high-quality products to bring even more options.”

If you’re an AVForums visitor from the US, why not leave a comment about Hisense’s announcement and let us know what you think?

Source: Hisense Press Release
Image Source: Hisense

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