Organisers of next year’s Munich High End event have settled on a later than normal September slot for Europe’s leading specialist audio showcase, which will now run from 9th-12th Sep 2021.
With the 2020 High End Munich event cancelled outright near the start of the 2020 pandemic, the show’s organisers, High End Society Service GmbH, recently eyed up its traditional mid-May slot in 2021 for the event’s re-introduction at the MOC Centre, going so far as to send out invitations recently.
However, in the time since that announcement, the pandemic has tightened its grip on Europe as a reminder that the coronavirus situation is far from over and, despite a large number of bookings and a comprehensive hygiene and infection protection scheme in place, the organisers took the decision to add in a 4 month buffer and reschedule to 9th-12th September.
Concerns from show participants were also voiced over strict travel and quarantine requirements for those coming in from outside Germany and it seems these, plus the resurgence of Covid-19 cases, were enough to warrant a rethink.
The recent positive news regarding breakthroughs in vaccine development efforts also seems to favour vacating the May 2021 slot in order to allow proposed vaccination programmes the first half of 2021 to begin to slow down the spread of the virus.
High End Society Managing Director Stefan Dreischärf, stated, “In light of this positive prospect, there’s every reason to believe that the effects of an immunization will be much more prominent in the late summer of 2021 than in May. We therefore expect that by then, virtually no more limitations will apply to international travel.”
Furthermore, Dreischärf emphasized, “We strongly believe that live trade shows are still absolutely essential for the audio industry and are doing everything possible to continue our success story.”
With this commitment to ensuring a live experience is possible comes a huge responsibility on the organisers to make sure all attendees and staff remain as safe as possible, and the press release goes on to state ‘The workable and flexible hygiene and infection prevention concept for the event will, of course, remain in place and be adapted based on the current circumstances.’
The registration deadline for exhibitors has been extended to the end of March 2021 to allow more time for exhibitors to prepare their travel plans. However, the move to a new (presumably temporary) September slot does raise the spectre of High End Munich 2021 and IFA 2021 taking place one after the other in the same country next year.
Source: Press Release
Image Source: High End Society