Harman International acquires Arcam
Samsung continues to build its portfolio of audio brands
Cambridge based audio specialists, Arcam, have been acquired by Harman International just months after Harman was bought out by Samsung.The news first came to light after a note was sent to Arcam distributors and dealers from Director of Sales & Marketing, Scott Campbell.
The note, dated 14 July 2017 read:
“ARCAM and HARMAN share a likeminded passion for bringing the highest quality sound into people's lives and we believe bringing the power of the two companies together will benefit the partnership we have with you.”
Scott Campbell, ARCAM Director Sales & Marketing went on:
“Nothing will change in our day to day business. Richard and his team will continue to represent the ARCAM brand as normal. Charlie Brennan and the current management team will remain in Cambridge and become part of HARMAN’s Lifestyle Audio division.”
The move means that Samsung now ultimately owns a large portfolio of highly recognisable audio brands including AKG, Harman Kardon, Infinity, JBL, Lexicon, Mark Levinson, Revel and, of course, now Arcam.
Søren Majlund, Commercial Director EUN, Harman Lifestyle Audio Division said:
“HARMAN recognizes the value and potential of Arcam’s people, technologies and brands, and we expect the combination will deliver growth opportunities and benefits to our customers. We believe this is an unprecedented opportunity to grow Arcam’s engineering capabilities and extend its product reach into new markets.”
Arcam has recently been enjoying successes in the AV Receiver market, an area the other brands don’t really cover so we can see how it makes sense on a commercial basis, at least.
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